In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

Domestic science is an interdisciplinary subject. Furthermore domestic science is a combination of theory and practice. The basic competence, a recommendation from ?The Swedish School Institution? (Skolverket), is to enter the secondary school with minimum grade G, (godkänd) in the basic themes: Swedish, English and Mathematic. Today there are many pupils finishing their secondary school without grade in one or more basic themes; Swedish, English and Mathematic.

Idag lever vi i ett samhälle där smartphones blivit allmänt förekommande. Som en följd av ökade nätverkshastigheter har möjligheterna att enkelt få tillgång till information aldrig varit bättre. Den ökade användning av smartphones har också skapat möjligheter till en rad olika applikationer såsom platsbaserade applikationer som använder sig av pushtjänster. I vår studie har vi undersökt frågan ?Hur kan platsbaserade pushtjänster som ett verktyg för direktmarknadsföring designas för att möta smartphoneanvändares behov??. Genom en litteraturstudie har vi sammanställt och identifierat designteman från tidigare HCI- och interaktionsdesign forskning.

The aim of my study is to investigate methods which class teachers implement concerning aesthetic subjects in elementary classes. It is a qualitative study about five teacher´s working in different elementary schools. This study investigates how and why teacher´s approaches when they integrate aesthetics in other subjects. It also investigates teacher´s attitude towards aesthetics. My study emphasizes on why they use asthetics and what the importance of aesthetics for children is.

Open source is growing outside the boundaries of hackers, amateurs and software development, creating a humongous potential in many different areas and aspects of society. The intrinsic and extrinsic motivations that drives open source have been in the subject of much research recently, but how they affect each other when paid and unpaid contributors come together is still hidden in obscurity. In this study I investigate how intrinsic and extrinsic motivation correlates with each other and how those correlations affect paid and unpaid open source software contributors. The literature synthesis is based on of systematic reviews through searches in library databases, identification of articles by searching on the Internet and by reading relevant books. My results indicate that intrinsic and extrinsic motivations continuously affect each other and that paid contributors are more vulnerable since their extrinsic motivation in terms of money is reached only when many other motivations are fulfilled.

Syftet är att studera instrumentallärares syn på hantering av elevers internalisering av musikaliska uttryck. Det sociokulturella perspektivet med fokus på hur redskap påverkar internaliseringen är utgångspunkt för studien. Metoden utgörs av semistrukturerad intervju där fyra formellt och reellt utbildade instrumentallärare som arbetar på musik- eller kulturskola har intervjuats om vilka musikaliska uttryck de har i fokus i undervisningen och deras syn på hur elever lär sig musikaliska uttryck. Resultatet visar att det finns flertalet olika redskap för att nå musikaliska uttryck, bland annat eleven själv, musiken som sådan och den sociala omgivningen. Det viktigaste musikaliska uttrycksmedlet är rytm i förhållande till tempo.

Background: A great part of all projects within Swedish industry are conducted in a multiprojectenvironment, which means that several projects are performed simultaneously. The research within the field of project management is though focused on single projects. Projects are highly dependent on the context in which they are conducted, although the organization of the multiprojectenvironment is only partly explored. Furthermore is the research within the project management highly concentrated on standardization of the project work. The question is whether this implies to the basic advantages with the project-oriented organization, which is flexibility and creativity? Purpose: To describe and obtain an understanding for the multiprojectenvironment regarding management control and organization.

The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams. The empirical material has been collected through primary data; surveys, interviews and secondary data; literature, websites and further complementary data. The practice of using Cross Functional Teams will enhance organizational learning, knowledge transfer, increase communication and innovation, which in turn will increase the speed and performance of the new product development process.

Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för att vara relationsskapande. För att utröna detta har vi intervjuat branschkunniga personer från två av landets största mobiloperatörer samt personer som arbetar på nordiska mobilmarknadsföringsbyråer. För att mäta styrkan hos mobilmarknadsföring som relationsfrämjande marknadskanal har vi genom modeller från relationsmarknadsföringen skapat ett eget ramverk vilket vi applicerat på olika marknadsföringsmetoder via mobiltelefonen. Resultatet av vår studie visar på att mobilmarknadsföring kan användas för att bygga långsiktiga, ömsesidiga och vinstgivande relationer, vid rätt användning.

The role-playing game attracts a growing number of practisers. The aim of this master?s thesis is to examine role-playing literature as phenomenon in libraries through librarians´ attitudes. The paper is based on qualitative interviews with eight librarians: one personal interview with two librarians and six e-mail interviews with six librarians at different libraries. The paper starts with a definition of the term ?role-playing game?, its different categories and genres and a description of its background.

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Kreativitet är resultatet av personliga egenskaper, kognitiva förmågor och sociala miljöer. Studiens syftet var att undersöka hur kreativitet är relaterat till självkänsla, ålder och genus hos gymnasieungdomar. 111 deltagare varav 77 flickor, 17-21 år deltog. Ett tredelat test användes med frågor om fritidsaktiviteter (aktivitet), ett självkänslatest (?Jag tycker jag är?) samt ett kreativitetstest (Unusual Uses test).

AbstractOur study deals with intrapreneurship in local activity. The main purpose of this study is to understand, explain and develop the concept of intrapreneurship in local activity with the help of existing information, our discussion, and reasoning and with the help of theoretical concepts. One reason for the choice of this topic was our pure curiosity towards this quite unique and unexplored phenomenon. We know that the term intrapreneurship in local activity has not existed longer than about ten years and the amount of existing thesis of intrapreneurship in local activity is very few. The information about intrapreneurship in local activity is mainly collected by studying Örebro´s intrapreneurship policies but also by studying other local authorities in Eksjö, Umeå and Västra-Götaland.

The technical development is advancing at high speed and now the turn has come for the traditional paper to digitalize into the so called e-paper. The newspaper industry has started to investigate the future possibilities of publishing the traditional newspapers on e-paper. Today?s newspapers are mostly financed by advertisement incomes, which makes the advertisers important players, who must be taken into consideration at an introduction of the e-paper. Since the e-paper does not exist as a finished product in the market today, in this essay we look into what kind of functions or services that can attract advertisers to the e-paper on the basis of the experiences made with the breakthrough of the web-newspapers.