Den här uppsatsen är en fallstudie inom ämnet inkongruent marknadsföring, där ett reklambyråperspektiv har antagits. Begreppet inkongruent marknadsföring är en term som brukar användas för att beskriva oväntade former av marknadsföring som även kan uppfattas som annorlunda, något som inte överensstämmer med konsumenters förväntningar. Syftet med studien var att undersöka hur inkongruent marknadsföring, med oväntade ?kändisar? i tv-reklam som fokus, kan stärka ett företags varumärke.Det som studien ämnar svara på är vad reklambyråer anser om inkongruent marknadsföring med oväntade kändisar i tv-reklamer, hur samarbetet mellan dess kunder går till gällande hur de ska utforma tv-reklamen, hur de förhåller sig till konsumenters förväntningar/associationer om ett varumärke och passform mellan kändis och produkt, samt reklambyråers uppfattning om hur ett varumärke kan stärkas med hjälp av inkongruent tv-reklam. Baserat på våra forskningsfrågor och uppsatsens syfte har undersökningsmetoden för detta arbete varit av kvalitativ karaktär.

Syftet med uppsatsen är att undersöka hur två målgrupper tolkar Vings visuella kommunikation med hjälp av två bilder ur deras annonsering för att sedan jämföra detta mellan de två grupperna samt Vings intention med kommunikationen.  För att besvara detta syfte har vi utformat följande forskningsfrågor:Vad vill resebolaget förmedla med sina bilder i sin annonsering?Vilka skillnader och likheter finns det i målgruppers tolkning av resebilder? På vilka sätt stämmer sändarens intention med bilderna överens med mottagarnas uppfattning och tolkning av dessa?Vi har valt att utföra en kvalitativ fallstudie med en induktiv ansats. Valet föll på denna undersökningsmetod då vi ville inbringa förståelse för vårt problem. Vårt empiriska material är insamlat med hjälp av åtta personliga intervjuer med två målgrupper samt en telefonintervju med Ving för att få information om bilderna som använts i undersökningen.Vi har kommit fram till att resebolaget Ving vill förmedla följande budskap med sina bilder i sin annonsering: kunden ska besöka deras hemsida, kvinnor ska framställas som starka och med respekt, de vill förmedla känslor av avkoppling, lugn, harmoni och semesterkänsla samt differentiera sig på marknaden. Skillnader i målgruppernas tolkning har vi kommit fram till att vara följande: åsikter kring svartvita resebilder, förmågan att urskilja fler komponenter och den manliga modellens framställning.

Stump biomass is energy rich and stump harvesting for use as fuel become more and more interesting in Sweden. Swedish Forest Agency (2009) has estimated that stump harvesting in Sweden would respond to an annual energy supply of 57 TWh/year. However, stump has not been recognized as a bioenergy resource in Sweden. Suitable methods for pre-treatment of stump are probably of great importance to make it accepted as fuel. It is therefore rewarding to carry out an investigation in this area for stump. This report represents results from a diploma project, which was aimed to develop a fixed bed reactor for experimental study of biomass torrefaction, followed by TG analysis and kinetic modelling employing Ozawa method and different kinetic models including one-step and three-pseudo-component models.

Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män.

The need for auditing originates from the agency problem that arises due to the separation of ownership and control in companies. The purpose of the audit is to increase credibility of the financial statements that management uses to communicate with owners and other stakeholders. In order for the audit to fulfill its purpose a certain level of quality needs to be obtained. The auditor can also be seen as a provider of a commercial service in which service quality is important. Audit quality can thus be separated into technical quality, which is defined as the probability that the auditor both discovers and reports a breach in the client?s accounting system, and service quality, which relates to the provision of services in general.

The European Union is a 60 year long collaboration between the European countries. It was born from the intention to ease trade and thereby reassure peace. Within the 60 years EU has functioned it has developed and expanded further. In 1952 it evolved around the trade of coal and steel between six countries, today it includes 27 nations and oversees a large number of topics such as foreign affairs, a common currency and regional politics. EU has grown at several times, the latest expansion was the largest where 12 new countries became members. The unions of countries that only 60 years ago were at different sides of a world war can be considered an accomplishment.

During spring 2001 we have been involved with our bachelor thesis at Doberman Digital Agency, an Internet related webdesign company. We have focused our work on the registration process via digital medias such as the Internet. During our workprocess we have been conducting a number of studies and analyses of workrelated materials. Ethnographical methods such as structured interviews and participant observations were primarily used in our work. We also widely used brainstorming in our designprocess.

The industrialization in Sweden has increased the large number of areas that have been contaminated with various types of pollution. One of those sites are the property Höjen 3:24 in Arboga where ?Arboga Mekaniska Verkstad? once been. The property wants to increase the use of the old former foundry building with the adjacent ?plate-workshop? and believe there are two options for the building: That the building either should be used as a warehouse/concert hall, or rebuilt into a cultural center. An environmental evaluation has shown that the levels of heavy metals are over the Swedish environmental protection agency guidelines of less sensitive land.

The purpose of this investigation was to study what students in in the first year of the social science program in high school think about the guidance they had access to during their time at primary school. This is to ensure that it the guidance students are entitled to and contribute to the development of the business. The survey was conducted at two different high schools in southern Sweden. A total of 57 students participated in the survey. The results show that 46 and 29 percent of students at the two schools did not feel they had the information they needed for their upper secondary school The results proving what previous research reached that students selection process can lead to stress and uncertainty associated with the choice to high school. The results of the present study showed that girls in particular have high standards for themselves and experience stress and anxiety associated with their selection to a greater extent than boys.

The Swedish social insurance agency provides financial support for families and children, but also for people with work injury, illness and at old age. During 2012 they saw the amount of notifications of insurance increasing in Sweden, which is a development that cost our society a great deal of money. With the aim to pursue a sustainable development I have therefore devoted this project to wellness and stress management within preschool.The employees of preschool are often dealing with a lot of stress, due to the big groups of children that causes high noise and sound levels. The high noise and sound levels is a contributor to stress which additionally can damage the health and cause impaired hearing loss. About half of the people around their forties until the age of retirement have difficulties understanding speech in large groups.The purpose of this project has been to investigate the causes of negative stress for my target group, women between 30-60 years old who works in preschool.

After a series of corporate scandals around the world the trust in the business world was damaged, probably most in the United States but also in Sweden. Voices were raised for an increase in the openness and insight into the affairs of the company whereupon different corporate governance codes were developed in a majority of countries. A Swedish corporate governance code was issued in December 2004 with the purpose to re-establish the damaged trust for the companies and the business world. The Swedish code was accepted by the Stockholm Stock Exchange as an exchange rule for A-listed and larger O-listed companies as of July 2005. The purpose of this essay is to study how the Swedish corporate governance code in fact leads to an increase in trust in the stock market and to study the companies? attitudes towards this code.To fulfil the purpose of this essay, the authors have carried out a survey among the concerned companies where the companies? attitudes towards the Swedish code were collected.

Av två anledningar anses det som mycket viktigt att bryta beroendet av olja, naturgas och kol. Den första anledningen är de uppmärksammade klimatförändringarna. Förbränning av fossila bränslen anges idag som huvudorsak till växthuseffekten. Den andra mindre uppmärksammade orsaken är att oljan och naturgasen snart inte räcker till för att föda en allt energihungrigare värld. Utvinningen ser dessutom ut att ha nåt sin kulmen.

The third most common conifer in Sweden is Pinus contorta (lodgepole pine). It originates from the western part of North America and was brought here in the end of the 1920s. The lodgepole pine is today allowed for commercial plantations in central and northern Sweden, excluding high altitude locations. Since 1979 only plantations with scientific purpose are allowed in south-central and south Sweden. This document is focused on how lodgepole pine manage perform compared with Pinus sylvestris (Scots pine) in the southernmost part of Sweden, Götaland. The idea came from the fact that the Swedish government is evaluating a notification from the National Forest Agency that suggests lodgepole pine to be allowed for commercial plantation even in southern Sweden.

Slopandet av revisionsplikten har lett till att små bolag står mellan valet att anlita revisor eller inte. Studiens syfte har varit att utforska hur den upplevda nyttan med revision påverkar valet att anlita revisor eller inte för etablerade och nyetablerade bolag. Undersökningen genomfördes genom en kvalitativ undersökningsmetod vars syfte var att få en djupgående förståelse för vilka faktorer som påverkar valet att anlita eller inte anlita en revisor i etablerade samt nyetablerade bolag. Genom intervjuer har studien undersökt vilka faktorer ägarna i både etablerade och nyetablerade anser påverkar valet att anlita revisor. Studiens teoretiska referensram är baserad på agentteorin, legitimitetsteorin, institutionellateorin samt intressentteorin. Referensramen ligger sedan till grund för insamlingen av empiri och genomförande av analysen.

Background and problem - Integrated reporting is a hot topic today and is predicted to be the future of companies? external reporting. In December 2013 a new framework on integrated reporting was released and one part of the framework concerns governance and how it supports the organization?s value creation. A recent study on integrated reporting in Sweden showed the area of governance to be poorly reported.