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479 Uppsatser om Advertisement pictures - Sida 9 av 32

Den konstruerade verkligheten : En studie om porträtteringen av män och kvinnor i filmtidningen Cinema

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

Bildspråk ? bokstavligt talat alltså. Ett undersökande arbete inom semiotiken

Under examenskursen har jag studerat bilder som används istället för text. Många oväntade upptäckter och insikter dök upp längs vägen, vilket ibland medförde att jag ändrade fokus. Projektets process kom därför att bli ganska krokig.Från början var jag inne på att skapa språk som bygger på bilder. Tanken var att möjliggöra internationell kommunikation och kommunikation med personer med talhandikapp. Jag tänkte ?översätta? en text till bilder, som en skiss på ett sådant språk.

Omslag till böcker och DVD-filmer : en jämförande studie av visuell kommunikation i omslagen till Män som hatar kvinnor och Niceville

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

Kvinnligt+flicka/manligt+pojke=traditionella könsmönster : en semiotisk bildanalys av grundskolans tidigare års matematikböcker

This essay focuses on the pictures in mathematics books for elementary school. The purpose was to see if images in mathematics books for elementary school show traditional gender roles.The aim of the essay has been broken down into following research questions:Vilka färger förknippar de olika matematikböckerna till pojkar/män respektive flickor/kvinnor?How many times were girls/women and boys/men illustrated in the mathematics books?What behavior is associated with masculinity and femininity?Which colours are associated with boys/men and girls/women in the mathematics books?I used a semiotic image analysis method to study the pictures presented in the mathematics books. The theories in this essay were used to see how society makes girls become girls and boys become boys and in what ways the genders are portrayed in relation to each other. In addition, the theories include the question of whether a specific colour is given to a specific gender? The analysis evidently confirmed that the images in the mathematics books demonstrated traditional gender roles.

Ditt liv genom andras ögon : En kvalitativ studie om yngre kvinnors personliga integritet på Instagram

Since social media is used more today than just a few years ago, it is easier to share our lives to the public in just a few seconds. Social media is easily accessible on smartphones, tablets and computers which allow us users to use them whenever we want.Instagram is an example of a very popular social media today. In this paper we focus on how younger women think about their privacy when using and publishing pictures on Instagram. We have been using a qualitative research method in which ten people were interviewed. All respondents agreed that privacy is important when publishing pictures or videos on Instagram, but there were also some differences between users with public and private accounts.

Från kvinnans problem till problemfri kvinna : En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant..

IPad i sfi-klassrummet : Illiteratas tankar och upplevelser av iPad vid läs- och skrivinlärning.

The study aims to investigate what the iPad in SFI education means for the individual when it comes to becoming literate from having been illiterate. The focus of the study is on reading and writing in combination with individual motivation and opinions on iPad as a teaching tool.The study is based on interviews of three illiterate participants of sfi. The interviews give an idea of the individuals´ attitudes to the iPad and whether they think they learn to read and write with the iPad. The study also discusses what the participants think they cannot learn with the iPad.The study also includes two interviews with teachers, which aims to broaden and nuance pictures of how the iPad works in the classroom. Even the teachers' perceptions of the iPad as a teaching tool are examined.

Svenskt barnbildarkiv (SBBA) ? Barnbilder, bildindexering och digitalisering

The aim of this thesis is to examine the possibilities and challenges facing an archive, Svenskt barnbildarkiv (SBBA), if to publish its material online. Our context for this study is image indexing. Our main questions are: How can SBBA index their pictures for a possible publication on the Internet? Are there any pros or cons in the determination of topics in children?s images, and in that case, which? What search paths are important when indexing children?s pictures, and why are they important? To answer these questions, the thesis is built on a wide study of interdisciplinary literature. But also on SBBA: s own handbook for image ?registration?, and on interviews with the persons working at the archive SBBA, in Eskilstuna.

Huddinge kommun ur ett genusperspektiv : Bild- och textanalys av Huddinge kommuns personaltidning

The aim of this paper is to critically examine and analyze how the informal performance about masculinities and femininity are being expressed and produced by the text and pictures in Huddinge kommuns internal magazine for the staff working within the public administration. The concrete questions are:By which patterns constructs the performance of gender in Huddinge kommuns internal magazine for the staff working within the public administration?Are the femininity and masculinities being expressed in a static way or have it changed in Huddinge kommuns internal magazine for the staff working within the public administration throw the examined years 1985, 1995 and 2006?A quantitative and qualitative method is used. The point of departure is organization theory in a gender perspective. With the gender organization theory we examine the structures, leadership, symbolics and changes through the examined years.

Hungrig systemtekniker sökes : En studie om relationen mellan sändare och mottagare i platsannonser

English title: "Motivated system technician wanted" A study of the relationship between two parts in job advertisements". The purpose of this study is to describe the linguistics of job advertisements. The focus is on discursive practice and how the relation between employer and the proposed employee is created through the process of communication in job advertisements. The method concists of two parts: A critical discourse analysis using the three dimensional model for critical discourse analysis by Fairclough and a text analysis inspired by Hellspong & Ledin. 40 job advertisements were examined and the analysis revealed that the majority belongs to the category traditional job advertisement and a minority uses more than one discourse.

Betydelsen av kommunikation i sjuksköterskans möte medäldre patienter som lider av demens : En litteraturöversikt

Background: The amount of elderly patients who?s suffering from dementhia increases every year. Many of these patients develop and decrease in their cognitive ability. The development can lead to people's communication skills deteriorate. It can be a problem for the nurse to communicate with these patients.

Genuskonstruktioner i bilder : Bilder i läroböcker i franska och tyska för högstadiet

ABSTRACT                                                                                                                                                                                                                                                                  Annie Karlsson Genuskonstruktioner i Bilder    Bilder i läroböcker i franska och tyska för högstadiet. Gender Constructions in Pictures Pictures in French and German textsbooks.Antal sidor: 28                                                                                                                                                                Syftet med denna uppsats är att studera hur genus framställs i bildmaterial i läroböcker i franska och tyska för årskurs 7 på gymnasiet. Studien bygger på en kvantitativ samt en kvalitativ analys av hur bilder används och kan tolkas i en franskabok och en tyskabok ur ett genusperspektiv. Resultaten av analysen visar att i båda dessa böcker är bilderna stereotypt orienterade. Flickorna har ljusa eller rosa kläder och bär klänningar eller kjolar för läsaren skall förstå att det är en flicka, och killarna har oftast blå eller mörkt sportiga kläder. Bilderna i boken är ibland vilseledande och matchar inte vad som står i texten till bilden.

Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse

Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män.

Utveckling av Flashapplikation - "Avatarskapare"

This report describes the development of an application in collaboration with Designingenjörerna AB. The company has worked for a long time with a community platform and they required an application where users can create their own unique profile representations, called Avatar Creator. An Avatar Creator is computer based application, which makes it possible to create a virtual character. The problem area behind this is that, large websites require a lot of administrative work when people upload profile pictures on different community pages. They can contain abusive material or pictures of other people rather than those who created the profile.The questions in this report are, how can an Avatar Creator help user to get a unique profile of himself? What are the advantages and disadvantages of an Avatar Creator? How to create a user-friendly application?To understand how an Avatar Creator works and get ideas to create an application, exiting Avatar Creators were reviewed on the Web.Collaborative work with Designingenjörerna AB was done to pin down the requirements for the Avatar creator application.

På resa genom turistbroschyrernas Småland

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

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