The purpose of this paper is to carry out a domain analysis of Section for Maps and Pictures at Uppsala University?s Library and investigate its business, collection and knowledge organization. Birger Hjørland?s socio-epistemological domain analytic paradigm is applied. As methods, Hjørland suggests eleven approaches, and from them he emphasizes especially the importance of the historical and epistemological approaches.In this paper three questions are analysed.

This paper is a semiotic analysis of nine images that are photographed in the "third world" by documentary photographer Brent Stirton. These images are analyzed on the basis of the three theoretical perspectives postcolonialism, intersectionality and postcolonial feminist criticism. The Analysis examine how men and women are represented in these pictures from the ?Third World?. As well as an attempt to understand what story these pictures tells the spectator and what kind of picture the spectator gets of the ?Third World? thorough these photographs in return..

Tidningskompaniet, a publishing agency in Göteborg, has during the spring of 2003 developed a customermagazine for Göteborgsvarvet, a Half Marathon Race in Göteborg. If realized the magazine shallbe distributed to former participants of the race twice a year and will be financed by adverts.As part of the editorial concept, development of a graphic profile will be made for the magazine. Thisdegree project will result in the production of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The work in this degree project has comprised designing the magazine in co-operation with an editorialconcept developer and a project leader at Tidningskompaniet, and also the production of 18 magazinepages including prepress work. The magazine has been made into a strictly sectionized product,with a mix of short and long articles with lighter material and strict how-to-do-it guides.

In my project I worked with fluorescent color and fear as a theme together. It was based on my question for what happens when you take all the lights out and highlight a fear or phobia. I wanted to experiment and explore the course of event within the surface of a picture by using this kind of paint.I worked with illustration and pattern to bind the two pictures together. The aim was to investigate what is possible with the picture as a medium and work with contrast to make it as effective as possible. My goal was to make one poster of each fear and to make them work together as a series as it?s best.I asked myself many questions such as;? What happens to the surface, image and room when you use this color?? Will a new quality appear?? What happens when you mix two pictures together on a parallel level that only show in different kind of light?.

Most of the information online is difficult for people with cognitive disabilities to understand and assimilate. In this project I have had the expectation that this is possible to change. In cooperation with FUB, a Swedish organization working for people with cognitive disabilities, I have studied how to adapt content, pictures and writing to persons with the levels of mild to moderate cognitive disabilities. I have also taken the perspective ?design for all?, which means that you adapt a design for the weakest persons in the society to make it work for everyone.The purpose of my work is to study how to create a web text where content, writing and pictures are incorporated.To examine how to do this I have conducted qualitative interviews in which I have let the informants look at and read four different texts.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Campaign websites are a growing Internet based type of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both public media and academic contexts. Despite the increasing importance of this kind of communication, little academic research has been conducted on the subject. The purpose of this thesis is to investigate the value of campaign websites for advertisers and consumers. Through a quantitative web based field study combined with an exhaustive qualitative study, we can draw conclusions concerning campaign websites and contribute with a theoretical framework for this type of advertising.

During the colonial period Europeans travelled to Egypt. The French had explored Egypt through the mapping and this was published in a collection of books called Déscription de l?Égypte. Exhibitions and publications like Déscription de l?Égypte, which aimed at giving a view of Egypt, raised public interest for journeys to the Orient.

How does children communicate and interact in a situiatuin when creating pictures.

Previous research has shown that children with multiple disabilities have been able to learn to make choices. Practising choice making is a good way to introduce an intervention using Alternative and Augmentative Communication (AAC). Choice making with objects should then be trainded before choice making with pictures. The present study is a single subject experimental design and was accomplished at a center for children with disabilities in Tanzania during 12 weeks. The primary purpose was to examine if the number of choices made by two boys with cerebral palsy increased after communicationintervention with objects and pictures.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

This thesis shows the result from investigations of methods that use distance vectors when matching pictures. The distance vectors are available in a distance map made by the Euclidean Distance Transform. The investigated methods use the two characteristic features of the distance vector when matching pictures, length and direction. The length of the vector is used to calculate a value of how good a match is and the direction of the vector is used to predict a transformation to get a better match. The results shows that the number of calculation steps that are used during a search can be reduced compared to matching methods that only uses the distance during the matching..

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

The linear televison have dominated the supply of moving pictures, but this is about to change with the possibility to consume it via the Internet.I n this thesis we have studied how the two Swedish tv-network companies, SVT and TV4 are working with their web TV and if their online services have affected the linear TV. To limit the size of the study we chose two network companies that provide the most popular tv channels and web services in Sweden. To gather data from these two companies we conducted qualitative interviews with people at the networks. We came to the conclusion that SVT and TV4 doesn't find that their web TV services (called SVT Play and TV4 Play) are competing with the linear TV. They rather regard them as assets to broaden their services.

This thesis presents a method of making repairs in log houses. The purpose of the thesis is to use this method to exemplify crafters practical intellect. The method is based on the use of a template board to transfer the measurements onto the new log. There is a dearth of literature dealing with timber repairs, and the literature regarding using a template board for this is non-existent. The description of this method has therefore been compiled from interviews with active timber crafters.