This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

It has been demonstrated in this study how people working in frontline jobs in service organizations are exercising ?micro power?. The use of ?micro power? is defined as ?to in ones professional role, without objectively defensible reasons, impose sanctions on a customer?. The interviewees are explaining their use of ?micro power? with mood, working conditions, and customers? behavior.

This is an analysis of how the Swedish newspapers Dagens Nyheter and Aftonbladet and the English newspapers The Independent and The Guardian reported about the sexual molestation and rape charges that were alleged against the Wikileaks founder Julian Assange in August 2010. Through a critical discourse analysis, a theme- and proposition analysis and a process analysis this paper aims to investigate how the above mentioned newspapers create reality in their articles. The purpose is to shed light upon with what means the journalists through the inherited structures of the newspaper illustrate actions and events, how they let other people get visible in the text and who is described as responsible for current events.    The results of the analysis shows that Aftonbladet uses a relatively large amount of propositions and speech cues to create an image of the reality that is almost explicitly angled. Dagens Nyheter and The Independent claims a higher degree of objectivity and through micro themes with different perspectives and few explicit statements they create a reality with plenty of room for the reader to make her own conclusions. The Guardian creates an image of the world where the Wikileaks is a great force of democracy and where actions are performed by humans as well as by objects and organizations.   .

When in the process of buying a product based high effort behavior, the consumer needs information to decide on which product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it has on consumer choice, is in-store communications. This is also one of the least developed sources. It is not uncommon that the only facts that can be acquired are found on product packaging and from contact with the store´s staff.

Do children, who are supporter of comradeship, think that working to prevent cyber bullying may be a task for them? This study describes, from a child?s perspective, how a supporter of comradeship can be supportive in the preventive work against cyber bullying. This study will also define the phenomena bulling and cyber bullying, the difference between them and where they can be seen. I will also describe the supporters of comradeship are elected, the information they get from school and how adults at school help them to plan their work. The schoolconsider, of course, the Swedish school law towards (against) bulling and insulting behavior and the school is also visited by inspectors from the Swedish National Agency for Education.

SammanfattningKonsumtion och ekonomi är områden som på olika sätt påverkar människors liv. Forskning visar att värderingar, identiteter och idéer grundas på konsumtion. Syftet med denna studie var att undersöka elevernas attityder, kunskaper och beteenden inom konsumtion och ekonomi som är ett kunskapsområde inom ämnet hem- och konsumentkunskap. Författaren var även intresserad av att undersöka om det fanns skillnader mellan två skolor bland elever i årskurs nio som skiljer sig åt vad gäller upptagningsområde och skolans geografiska läge. 153 enkäter delades ut och resultatet analyserades med dataprogrammet IBM Statistics Version 20 (SPSS 2010).

Sweden?s animal legislation was adopted in 1988 and is one of the most rigorous legislations in the world. Despite this, Sweden import beef from countries where animal legislation is not in accordance to the Swedish legislation. The meat consumption in Sweden has, just like the importation of beef, increased while Sweden?s own beef production has decreased.

This essay will analyse how Asperger?s syndrome and autism spectrum disorder is made in two municipal high schools. I have interviewed school personnel and analysed the schools? policy documents and diagnostic manuals. In this essay AS and ASD are being deconstructed as political and ideological object and I analyse techniques in school, that makes these objects to subjects.The school?s mission is to foster and educate pupils to become desirable citizens and at the same time its aim is to provide an equivalent school.

This is a thesis report from SLU in Skinnskatteberg, the Swedish university of agricultural sciences. This study is an evaluation of a course in attitudes and behavior for participants of the ETT- project led by Skogforsk, the forestry research institute of Sweden. They do research for the benefit of Swedish forestry. The ETT-project is a project where there are both 74 tons ST-trucks and 90 tons ETT-trucks in test on the public roads. This study is concentrated on the ST-trucks and their drivers, company owners and logistics managers. The evaluation is done by interviews with the various participants.

Värmekollektor in Sunne is a company whose main occupation is to collect the gas produced inlandfills. The gas contains about 50 % of Methane which is a greenhouse gas 20 times worse than CO2and should therefore not be allowed to leak into the atmosphere. The Methane is in as large amount aspossible used in different plants for example heating of households. But there are occasions when aflare is needed to burn the excess gas at standstills or testing of new landfills. The Flare only burns themethane to reduce the hazarder?s effect of the environment, it does not take advantage of the energy inthe gasThe goal of this master thesis was for me to create a foundation for an in-house production offlares for Värmekollektor.

AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.

In this study I analysed how burning affects sprouting ability and survival of oak (Quercus robur) during the first season after a burn in southern Sweden. The study consisted of two separate field tests; in the first, two 300 m2- plots in western oak dominated forest were burned to analyze the fire behavior and the immediate mortality of oak and beech seedlings defined as individuals (> 20cm of height). At the end of the season almost 50% of the oak seedlings had resprouted while the beech seedlings had 100% mortality. An attempt to investigate the effect of the burn of artificially sown acorns was totally ruined by wild boar grouting before any conclusive results could be seen. In the second test the resprouting ability of oaks of varying diameters (average BHD 7-9 cm, range 2-42 cm) was examined one season after a prescribed burn in southeastern Sweden.

Background;Chronic obstructive pulmonary disease (COPD) is a lung disease characterized by airway obstruction. Common signs of COPD are the slow process and shortness of breath on exertion. The most important treatment is to quit smoking. Most nurses, regardless of where they work, will meet these patients, often when the patients are having respiratory disorders. Aim;the aim of this study was to illuminate how patients with COPD describe the daily life based on how he/she experience and cope with the disease.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

SammanfattningDenna studie avser att undersöka ungdomars sexuella handlingsutrymme. Syftet är att studera om det sexuella handlingsutrymmet uppfattas olika när det gäller ungdomar med, respektive utan, en lindrig intellektuell funktionsnedsättning. I analysen har särskild hänsyn tagits till tre bakgrundsfaktorer; ungdomars kön, föräldrars födelseland samt föräldrars religiositet. Definitionen av det sexuella handlingsutrymmet bygger på den unges uppfattning om vårdnadshavarens restriktioner gentemot den unge inom fyra områden; restriktioner i skolan och på fritiden, begränsningar i heterosexuella föräktenskapliga relationer, begränsningar i val av framtida äktenskapspartner samt begränsningar i sexuella relationer innan äktenskap.Studien bygger på en sekundäranalys av kvantitativt datamaterial hämtat från två tidigare studier, Schlytter m.fl. (2009) samt Davidian m.fl.