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384 Uppsatser om Ad effectiveness - Sida 9 av 26

Resultatstyrning på Sida: Ett Sisyfosarbete

This study aims to examine how performance management is compatible with the operations at Sida, Sweden?s International Development Cooperation Agency, by performing interviews with representatives from Sida. The public sector is facing increased demands on accounting, which has emerged as an institutionalized social norm in society. The nature of Sida?s operations, however, proves to be highly complex, rendering results based management difficult to implement.

EUROPOL -en studie av det polisiära samverkansorganet Europol och dess betydelse för polisiär integration inom Europeiska Unionen

AbstractThe purpose of this thesis is to describe and analyse Europol. The research questions are:- How would increased powers for Europol impact on the cooperation between Europol and police authorities in EU-member states?- Which one of the two theories transactionalism and neofunctionalism can best create an understanding of Europol and its integration with the police of the member states?In so doing the study applies a qualitative method.Europol is the European Police Office and it was established through the Maastricht treaty in 1992 with the purpose of making the integration between police of the EU member states more efficient. In order for Europol to make integration between the police of member states more efficient it can be suggested that it needs for Europol to develop into having executive powers.One conclusion of this study is that Europol is an important tool for integration in the EU but there are at least three issues that are influencing the level of effectiveness in the integration work between the police of the member states; possible mistrust, that Europol has no executive powers and that it is voluntary for member states to participate in assisting Europol with information. Another conclusion is that Europol can be understood through an integration perspective when transactionalism and neofunctionalism are complementing each other..

Syns man inte, finns man inte: En kvantitativ studie om PR och reklams relativa effektivitet

When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, attitude toward the communication and brand attitude.

Budgetlöst företagande : Praktikfallet Svenska Handelsbanken

Background: Budgets has always been a main factor for the management of organisations. Yet, lately has the role of budgets been increasingly questioned. But how is an organisation managed without budgets and what other alternatives can be used? And can these instruments work more effective?Purpose: The purpose of this essay is to describe how non-budget management distinguish compare to traditional management and how to design an effective non-budget system of management. Furthermore we intend to explain the reasons to such management and to present a model for how such a management can be performed.Research method: Empirical material has been performed based on seven interviews with persons within Svenska Handelsbanken.

Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of Ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Oasen i vården. En litteraturstudie om omvårdnadshandledningens påverkan på vårdpersonals arbetssituation

The purpose of this review was to investigate in scientific literature what impact clinical supervision actually contains from the perspective of the working conditions for nursingstaff. Goodman formed the working process in our review and is based on a systematic scrutiny and analysis of ten scientific articles inspired of evidencebased method. Willman & Stoltz and Pearson's FAME scale was used sifting through evidence of the articles.The result has been divided thematic in professional development, personal development, development of knowledge, communicationskills, feeling of fellowship, working environment and the patientinteraction. The conclusion of the evidens grading (A-D), in the quantitative results, showed no evidens (D). The qualitative articles was graded (1-5) through the concepts Feasibility, Appropriatness, Meaningfulness and Effectiveness.

Utvecklar problembaserat lärande : PBL i större omfattning de metakognitiva förmågorna för ett livslångt lärande?

Dagens växande kunskapssamhälle kräver förmågan till ett livslångt lärande och forskare inom inlärningspsykologin antyder att metakognition kan vara av omfattande betydelse för inlärningsresultatet. I en inlärningssituation utgörs det metakognitiva tänkandet av samordnandet av kunskap och andra strategier för hur vi ska gå till väga för att uppnå eftersträvansvärda kunskaper. Denna rapport undersöker huruvida problembaserat lärande - PBL utvecklar de metakognitiva förmågorna för ett livslångt lärande, jämfört med en traditionell undervisningsmetod. En quasi-experimentell design utfördes mellan PBL respektive traditionell undervisning där den metakognitiva förmågan bedömdes med hjälp av Assessment of Cognitive Monitoring Effectiveness - ACME. Undersökningsmetoden ACME innebär att studenterna uppmanas att bedöma vad de tror sig kunna respektive inte kunna.

Du är vad du inreder - En kvantitativ studie om inredning i bostadsannonsers påverkan på köpintresse

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

Samtalsmatta för ökad delaktighet och kommunikation mellan personer som har Huntingtons sjukdom, närstående och tanhygienist

The purpose of the study was to examine if Talking Mats® couldsupport communication and participation for people with Huntington?sdisease, carers and a dental hygienist in conversation about oral care. Elevendyads, a person with Huntington's disease and a carer, participated.Conversations with and without mats were video recorded and compared.Each participant responded to a questionnaire about how they experiencedthe conversations. Analysis with Effectiveness Framework of FunctionalCommunication showed that two participants increased their communicativeeffectiveness using Talking Mats®. Feelings of participation increased forall participants and were significantly higher for participants withHuntington's disease.

Hur effektiva är de egentligen?: En evaluering av tre webbaserade söktjänster

The purpose of this masters thesis is to evaluate the retrieval effectiveness of three different search engines on the Internet: Google, Yahoo! and MSN Search. We have constructed 25 topics and queries with varying contents, in order to test the width of the search engines as much as possible. In every search we have evaluated the first 20 hits in each of the search engines. The measures we have used are precision and cumulated gain. Precision is based on a binary scale and cumulated gain is calculated by means of a non-binary relevance scale.

Mobile first design vs. desktop first design : En jämförelse av en prototyp och en befintlig webbplats ur ett användbarhetsperspektiv

Detta examensarbete har haft till syfte att åskådliggöra eventuella skillnader och/eller likheter i den upplevda användbarheten vid användandet av en webbplats skapad via mobile first design och desktop first design. Målsättningen med examensarbetet har varit att ta fram en hifi-prototyp, skapad utifrån mobile first design, som visualiserade ett designförslag för flygfotoföretaget HimlaFotos startsida. Jämförelsen har utgått ifrån en egendefinierad version av begreppet användbarhet baserad på ISO:s definition, där användbarhet består av tre faktorer; kraftfullhet, effektivitet och tillfredställelse. För att samla in data om den upplevda användbarheten har användartester genomförts. Flera likheter har identifierats gällande användbarhetsmåtten kraftfullhet och effektivitet, medan skillnader har funnits vid måttet för tillfredställelse.

Konsolidering av demokratin i en postkommunistisk stad - fallet St Petersburg

The aim of this essay is to examine whether democracy in St Petersburg isconsolidated or not. Since studies of democratic transition have been rarelyconducted on post-communist cities, this study seems fruitful. Using the Linz andStepan theory, where democracy is considered consolidated when it has become?the only game in town? and Orttung's three criteria legitimacy, politicalpolarisation and policy effectiveness; this essay analyzes people's attitudes,political behaviour, the rule of law and civil society in St Petersburg. Theory isused to interpret the material mainly consisting of two interviews and newspaperarticles.

Nytta, skada och kostnader vid screening för bröstcancer med mammografi

The efficacy of screening for breast cancer with mammography has been a subject of controversy during the last decades. However, the general opinion is now that screening reduces mortality in breast cancer (Zackrisson, 2006). It is nevertheless important to weigh the efficacy against the harm and costs associated with screening. Cost-utility and cost-effectiveness analysis of screening have generally failed to incorporate side effects such as anxiety and discomfort related to screening tests and the following diagnostic tests (Gyrd-Hansen, 2000). This study seeks to include such side effects in a cost-utility analysis.

Vindpark Vänern : Fundamentteknik och Logistik

An analysis of a specific application of anaerobic wastewater treatment at a pulp and board mill, Stora Enso Skoghall, was carried out. A literature study was done and effluent wastewater from CTMP pulp production was analyzed. The analysis consisted of a broad constituent analysis and an anaerobic treatment trial. Results from these test where used to calculate the treatment effectiveness and resulting energy potential at the mill.The literature study and constituent analysis showed that toxicity of the water to be treated, due to wood extractives and sulphur content, was of concern. Detoxification chemicals targeting these constituents where used in the anaerobic treatment trial.

A comparison of commercial scent lures in attracting Raccoon dogs (Nyctereutes procyonoides)

The invasive species raccoon dog (Nyctereutes procyonoides) is currently under establishment Sweden and it is vital to discover invading individuals to prevent colonization. The use of wildlife cameras to discover dispersing raccoon dogs have been implemented in the north-European raccoon dog management program. In this study, I test the ability of four commercially available scent lures to attract raccoon dogs to camera stations. The study was conducted in the Åland Islands where raccoon dogs are abundant and the results could improve the effectiveness of the camera stations used in the program. I used 12 sites with five camera stations in each and tested the four lures and one control with no lure in each site.

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