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384 Uppsatser om Ad effectiveness - Sida 8 av 26
Kommunikationsstrategi för Renbruksplan : är det en fungerande modell för samebyarna vid samråd?
The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how to use the RBP has been designed. It consists of a number of points divided into ?before?, ?during? and ?after? the consultation.
Sponsring av idrott: en empirisk studie om interaktionen
mellan företag och elitidrott ur ett företagsperspektiv
The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.
Framgångsrika åtgärdsprogram : En systematisk litteraturstudie som kartlägger faktorer som kan öka måluppfyllelsen i åtgärdsprogramsprocessen i matematik.
Dokumentationsformen åtgärdsprogram får utstå en hel del kritik både från tidigare forskning och från media vad gäller innehåll och utformning. Åtgärdsprogram ska skrivas när det misstänks att en elev inte når aktuella kunskapskrav. Då blir det därför viktigt i ett ämne som matematik som har en relativt hög andel underkända elever att åtgärdsprogramsprocessen fungerar väl. Denna systematiska litteraturstudies syfte är att kartlägga/identifiera eventuella faktorer som kan öka måluppfyllelsen i åtgärdsprogramprocessen i ämnet matematik. Det resultat och slutsatser denna studie kommer fram till är att det är ett antal olika faktorer som måste samspela för att åtgärdsprogramsprocessen i matematik skall falla väl ut.
Ledarskapets betydelse för hälsa och effektivitet : Ledarbeteenden och organisatoriska förutsättningar
Studien undersökte vilka ledarbeteenden och organisatoriska förutsättningar som upplevs vara viktiga för att ett ledarskap ska kunna skapa hälsa och effektivitet i en arbetsorganisation utifrån både ledare och medarbetarperspektiv. Metoden för studien bestod av gruppintervjuer. Deltagare var nio personal ledare, varav två kvinnor och tio medarbetare, varav tre kvinnor på en svensk tillverkningsindustri och underlaget bestod av fyra gruppintervjuer, varav två med personal ledare och två med medarbetare. Resultatet visade att ledarbeteenden som upplevdes viktiga för att skapa hälsa och effektivitet var tydlighet, regelbundna medarbetarkontakter, lyssnande och personalvård. Organisatoriska förutsättningar som ansågs viktiga var personalgruppens storlek och tid för medarbetarkontakter.
Styrkor och svagheter med problembaserat lärande-en metastudie
AbstractProblem-based learning (PBL) was from the beginning developed in medical school, but is today used in education in other programmes as well. Investigations about PBL have been conducted in different disciplines and there is also metastudies. In this paper, a metastudy of 8 bachelor degree papers have been conducted. The questions answered were: which methods were used to investigate PBL in primary, lower secondary and upper secondary school,which advantages were found in working according to the PBL method, which disadvantages were found in working according to the PBL method and did teachers and students views about advantages and disadvantages about PBL as a method differ and if they did, how? The results showed that mostly qualitative methods were used to investigate the PBL as a method, mostly abilities of social qualities and independence were trained in working according to PBL, a disadvantage was that working according to the PBL method was considered more resourse consuming than traditional teaching methods and teachers and students views about PBL did not differ considerably.
"Vi kunde ha varit bättre..." : En fallstudie om internkontroll i Sverige
???This study has been made with the purpose of gaining an understanding of how a Swedish company may think and act concerning their internal control. An American body, COSO, have for some time published documents containing guidelines for how companies should go about this process, however, when conducting this study we were not aware of the extent to which companies in Europe and mainly Sweden used them. In order to learn about this, and also to gain an understanding of when these guidelines are appropriate, we conducted a case study with a large-sized, multinational Swedish company. We also conducted an interview with an expert in internal control monitoring, Anna-Clara af Ekenstam of Pricewaterhouse Coopers, in order to get the perspective of the evaluators in this process and to gain some insight as to whether our case is typical in Sweden or not. We found that our company disregards certain aspects of internal control condoned by COSO, while performing better on other dimensions.
GRÄNSSNITTET OCH ANVÄNDARNA En undersökning av två gränssnitt mot en bibliotekskatalog.
The scope of this master´s thesis is the issue of usability in relation to interface design,in particular the interface of a university library´s online public accessed catalogue, orOPAC. Since the OPAC can be seen as the library´s ?shop window? to the world, it isof great importance that the interface to the OPAC can be used by patrons witheffectiveness, efficiency and satisfaction.The master´s thesis is based on a qualitative study performed at Karolinska InstitutetsUniversity library, and contains both a usability evaluation and an interview study. Twointerfaces were evaluated: a standard web interface provided by the system supplier, andan interface developed in-house by Karolinska Institutet´s systems department. The twointerfaces are both connected to the same online library catalogue, thus making possiblea comparative study..
Portabelt journalföringssystem i hemsjukvården
The aim of the study was to study how a today journal system is applied in homecare. The aim was also to examine if a portable journal system could make any effectiveness on the nurse's work and secure the quality of care. The study is a part of a project called Grensebroen which connects public health care, economic industry and university to a network beyond the borders. The primary goal of this cooperation was to develop technological means of assistance which could simplify nursing on daily basis. An empirical study on homecare was made in a district were long distance travels were common for the nurses in duty.
Nominalfrasers inverkan på återvinningseffektiviteten i ett probabilistiskt IR-system
The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.
Nätverksdemokrati -vad bör, är, kan den vara
The main objective of the essay is to define the meaning of the termgovernance network on the basis of democratic values ? both normative andimperial - with the aim to analyse the prospects to develop an effective anddemocratic governance. Democratic values as well as civil participation,enlightenment, responsibility and approachability are discussed, but also moreeffectivness orientated values.It is clear from the presentation how normative and democracy models putdifferent values in focus, with the consequence that other values are played downor pushed aside. Compared to imperial research in partnership ? by definition atype of network arrangement - and with a starting point in democracy andefficiency, the networks are discussed as political formation.In what sense can the actual existing network arrangements meet and fulfil thedefined political values? As no straight forward answer exists, there is an ongoingconflict between the political demand for slowness and the effectiveness demandfor flexibility and mobility..
Tjejgrupp - stärkande eller problematiskt kollektiv? : En analys av erfarenheter och minnen från feministiska tjejgrupper
This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.
Framtagande av OEE-mall
At Volvo Cars Torslanda's paint shop there is a requirement to in a fast and effective way get an overview of the plants capacity. Therefore a capacity template was constructed as a tool for the engineers at Volvo several years ago. This template has during the years become complicated and outdated. Thus this thesis work will resort as a new capacity template, built from scratch. The new template has been built up based on requirements from Volvo and the concept of OEE (Overall Equipment Effectiveness).
Kontroll och kreativitet: En fallstudie av tre reklambyråer
There is consensus in research, policy, business and many other areas around the benefits of creativity. Previous research shows that creativity is only spurred under certain conditions. Usually creativity is not associated with concepts such as control, deadline or cost effectiveness. Companies, by contrast, have the need for control and management of their operations, which implies that the two processes can be difficult to reconcile. A company that wants a high creativity while maintaining control and management is forced into a series of organizational compromises.
Manöverkrigets förutsättning : En kvalitativ studie om förhållandet mellan praktik och teori
The term maneuver warfare is frequently used in western defense doctrines and theoreticaltextbooks. The ambition of the Swedish armed forces is to attempt maneuver warfare in allappropriate situations. Theories and doctrines indicate the importance of decentralized command and control systems. Mission command (Auftragstaktik) is one such system and should be applied to all situations of the Swedish Armed Forces. There are theoretical and doctrinal bases for warfare and command, but in practice, what are the preconditions for this? Previous research addresses many theoretical questions but there are flaws in existing studies investigating practical realities.The purpose of this study has been to reach a deeper understanding of armed forces ability to maneuver warfare by analyzing conformity of command and leadership perspectives in practice.This is an interview-based qualitative case study in which respondent´s statements were analyzed and interpreted in relation to a theoretical framework.
Hur man vinner ett val i Sverige
Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of Ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.