In this essay, I research and discuss new spirituality (or what is commonly known as New Age) within some congregations in the Church of Sweden, Gothenburg. I question how and why this new spirituality has come to be accepted in parts of the Church. My hypothesis is that the church is a part, and a reflection, of a larger change throughout society, and I claim that this change depends much on the individualization and globalization during the last decades.The research is conducted through interviews with representatives from the Church ofSweden who are in charge of new religious activities. During these interviews we discuss their views on the change that has already taken place and is going on today.The interviews are then analyzed by applying rational choice theory on them. I discusswhether the Church can be seen as a producer of goods and services and if the churchgoers canbe seen as consumers of these goods and services.

Denna kandidatuppsats behandlar miljöcertifieringssystemet LEED ur ett internationellt perspektiv. Uppsatsen behandlar den problematik som finns inom systemet och redogör för hur det bör utvecklas för att bli mer fungerande på den svenska såväl som internationella marknaden. I arbetet presenteras även förslag på punkter som bör förbättras eller tilläggas till systemet. Byggnader står för 40 % av den totala energiförbrukningen i Europa och miljöcertifiering av byggnader kan därför spela en viktig roll i att uppnå de gemensamma energi- och klimatmålen såväl som för utvecklingen av en hållbar framtid. Allt fler hyresgäster efterfrågar miljöcertifierade fastigheter och pressen på fastighetsägare ökar, då de måste börja certifiera sina befintliga byggnader för att konkurrera med energieffektiv nyproduktion. Miljöcertifiering ökar fokus mot miljöfrågor, driver på utvecklingen av miljötekniska lösningar och en LEED certifierad byggnad bidrar bland annat till förbättrad luft- och vattenkvalitet, minskad miljöpåverkan, ökat driftnetto och förbättrad hälsa bland hyresgäster. LEED är det miljöcertifieringssystem med störst internationellt spridning och allt fler svenska byggnader registreras och certifieras enligt LEED.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Problem formulation: What factors influence the customer?s choice of bank? How is the customer loyalty towards the customer?s current bank?Purpose: The main purpose is to see what factors are definitive to the customer?s choice of bank and how strong the customer loyalty is towards the bank. It is also interesting to see whether customers who are satisfied with their current bank may still consider switching to something else.Method: The method is both qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the consumer?s thoughts regarding the main purpose and problem formulations.Conclusion: The main factor when choosing a bank is recommendations from family or friends.

In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

Title: The appraiser?s choice of valuation method ? factors that influences the choice of company valuation methodsSeminar date: 04/06/07Course: Master thesis in Business Administration, 10 Swedish credits.Authors: Anne Benedicks and Veronica ÖbergAdvisor: Eron OxingProfession of category: Financial analysts, auditors and company lawyers.Key words: Company valuation, valuation methods, cash flow analysis, comparative valuation, the net asset value method.The Main Issue: What is of decisive importance when choosing a special company valuation method?Purpose: The purpose of this paper is to identify, analyse and evaluate the most common methods of valuation for financial analysts, auditors and company lawyers and those factors that influences the choice of method.Method: A multiple survey has been implemented for the actual profession categories. Primary data was collected through semi-structured interviews and a questionnaire survey.Theoretical: The theoretical frame of reference is based upon the paper?s dependent variable, i.e. the role of the appraiser.

Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Title: ?The director should be treated with silk gloves.? A discourse analysis of the film director as a leader and a case study of a short film Seminar date: 19 February 2008 Course: Master thesis in organizational studies, 20 Swedish credits Author: Johanna Ranes Advisor: Ph.D. Nanna Gillberg Key words: Film, the film director, discourse analysis, social constructionism, gender studies, creative leadership. Purpose: The purpose of this study is to illustrate and problemize the consequences of the traditional male domination in film creation for a female director by critically examining the construction of the film director. Methodology: The study is based on a qualitative case study which was conducted as a participant observation.

SAMMANFATTNING/SUMMARY Titel/Title: Hur myndigheter definierar sina prestationer i förhållande till sina mål och hur dessa följs upp./ How government authorities define their performance indicators and measure them up in relationship to the goals. Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik Handledare/Supervisor: Gyllberg, Henrick Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The Section of Management, Blekinge Institute of Technology. Kurs/Course: Kandidatarbete i företagsekonomi (FEC007), 10 poäng./Bachelor?s thesis in Business Administration (FEC007), 10 credits. Syfte/Purpose: Syftet med denna uppsats är att studera hur statliga myndigheter definierar och följer upp sina prestationer, i förhållande till uppsatta mål för verksamheten./ The main purpose with this thesis is to research how government agencies define their performance indicators and measure them up in relationship to the goals. Metod/Method: Vi har genomfört en kvalitativ fallstudie, där vi har utfört sex semistandardiserade intervjuer på Blekinge Tekniska Högskola och Boverket. Det material som vi har fått från intervjuerna samt annat sekundärt material, utgör grunden för vår analys och slutsats./ We have done a qualitative case study, where we did six semi standard interviews at Blekinge Institute of Technology and Boverket. The material we got from the interviews and other secondary material make up the ground, for our analysis and conclusion.

Denna kandidatuppsats behandlar miljöcertifieringssystemet LEED ur ett internationellt perspektiv. Uppsatsen behandlar den problematik som finns inom systemet och redogör för hur det bör utvecklas för att bli mer fungerande på den svenska såväl som internationella marknaden. I arbetet presenteras även förslag på punkter som bör förbättras eller tilläggas till systemet. Byggnader står för 40 % av den totala energiförbrukningen i Europa och miljöcertifiering av byggnader kan därför spela en viktig roll i att uppnå de gemensamma energi- och klimatmålen såväl som för utvecklingen av en hållbar framtid. Allt fler hyresgäster efterfrågar miljöcertifierade fastigheter och pressen på fastighetsägare ökar, då de måste börja certifiera sina befintliga byggnader för att konkurrera med energieffektiv nyproduktion. Miljöcertifiering ökar fokus mot miljöfrågor, driver på utvecklingen av miljötekniska lösningar och en LEED certifierad byggnad bidrar bland annat till förbättrad luft- och vattenkvalitet, minskad miljöpåverkan, ökat driftnetto och förbättrad hälsa bland hyresgäster. LEED är det miljöcertifieringssystem med störst internationellt spridning och allt fler svenska byggnader registreras och certifieras enligt LEED.

The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.

The relationship to professionals has proved to be a helping factor for personswith severe mental illness, but it is also a relationship characterised by anunbalanced power relation. The aim of this study was to compile and analyze theknowledge of what persons with severe mental illness themselves consider to behelping in the relationship to professionals, and to specifically analyse this from apower perspective. The analysis was conducted using Foucault?s ideas of powerand knowledge, and an empowerment perspective. The method used was anarrative review.

The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.