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Varumärkesutvidgningar för Personliga varumärken vs. Företagsvarumärken - Same same, but different
Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.
En kropp av bokstäver och ett alfabet av kroppar : Om kroppens och språkets materialitet i Helena Erikssons poesi
Based on the assumption that the work of contemporary Swedish poet Helena Eriksson, in various ways elaborates the inseparable relation between body and language, this study aims to investigate how this view of language comes to expression in her poetry. Stepping from a theoretical background of feminist perspectives on the body, as well as recent theories on poetic materiality, the analysis points out how the concepts of aesthetic and/or linguistic materiality, social and technological materiality, and what can be described as the ethical dimension of materiality, all as termed by Jesper Olsson and Fredrik Hertzberg, take on feminist implications in Eriksson?s poetry. Through the theory of feminist anthropologist Vicki Kirby and her Account of Derrida?s general view of writing, the study makes use of a deconstructive approach to the later work of Eriksson.
Ledarskap inom ramen för ett systemutvecklingsprojekt - fokus på en arbetsprocess med stöd i Vattenfallsmodellen
Many research reports mention the fact that a huge number of all system
development projects never reach a successful ending; with other words never
fulfil formulated goals. By identifying and forming success factors (and in
some aspect risk factors) that the project manager in practice can use, this
study may be seen as a step in the direction towards minimising the high number
of failed system development projects.
The purpose of this research report is to investigate how a system development
project, where the development process is based on a specific development or
process model (in this case the Waterfall model), can and should be driven. I
aim to clarify what is demanded of a project leader for the specific
development process and give an Account for which eventual leadership qualities
that can be well suited for given situation in relation to the need for
technical competence.
Among other things the project manager should inspire confidence, drive, be a
decision maker, engage and own some form of basic knowledge in the field of
system development.
Metaller i dagvatten - Effekter i recipient : En analys av koppar, kdamium och zink i dagvatten från en parkering i Halmstad, Sverige
When stormwater occurs near human activity the water gets polluted. The purity and composition vary widely depending on the types of activities in the area, the type of surface the water comes in contact with, precipitation and many more parameters. It has long been known that stormwater quality can affect both human health and the environment as stormwater is a major contributor to pollution of receiving waters.A human activity that has an impact on the environment in several different ways is traffic and stormwater is no exception. Airborne gases that react with precipitation, oil leaks and fuel systems that drops down on the ground, metals from brake linings and rubber particles from tire wear are some of the aspects you have to take into Account when categorizing the relationship between traffic and polluted stormwater.In this project, stormwater samples from a parking lot in Halmstad, Sweden were collected and analyzed with an atomic spectrophotometer. The presence and relationship between copper, cadmium and zinc with different rainfall parameters have been studied.
Att tala om ansvar : om Levinas ansvarsbegrepp i gränslandet mellan det etiska Sägandet och det politiskt Sagda
The present essay concerns the Levinasian understanding of responsibility in relation to the two spheres that Levinas introduces in his second major work Otherwise than Being or Beyond Essence, namely the Saying and the Said. The essay investigates some of the different meanings that the concept responsibility takes on in regard to these two spheres, and thus also in regard to the separation between the ethical and the political that is apparent in the book. Is it possible to find a politically uttered responsibility in Levinas Otherwise than Being or Beyond Essence?The essay wants to emphasize the continuous transition between the ethical or the Saying and the political or the Said, and vice versa, with the purpose of showing how the two spheres may be conceived simultaneously. By posing the relationship between the two as a reciprocal rather than a oppositional one, the essay aims to suggest that an understanding of responsibility at once must be ethical and political.
Klassisk pianoimprovisation som konsertform
The thesis contains mainly personal experiences relating to classical piano improvisation, based on the CD record Härlig är jorden, Piano improvisations in Various Classical Styles. Sex classics: Mozart, Stravinsky, Bartók, Chopin, Debussy and Liszt play the main roles in that record.The idea is (apart from aiming at stimulationg the styles as faithfully as possible) to look at the various classical styles as different musical rooms created by the composers for us to enter and use. It is also a personal pedagogical goal to structure my ideas, including formulating the strongest possible requirements on the quality of my improvisations. A leading theme manifesting itself in different quises (depending on the style used) is not only a means for improving quality further. The audience has shown a great interest in this form.
Omstruktureringar vid VD-byte
Objective: The aim of this paper is to see if there are higher restructuring expenses under the item provision for the first year when a new president takes office.Method: The study was done by a quantitative study. Financial statements have been examined for companies listed on the OMX Stockholm Stock Exchange, Large Cap. We have examined all the companies? annual reports between the years 2002-2008. We have looked at the experience of restructuring and other expenses that occur in the context of CEO change.
Digital eller mänsklig service åt användare av folkbibliotek? En diskursanalys av artiklar ur fyra svenska bibliotekstidskrifter 2003-2004.
The aim of this Masters thesis is to examine the user service discourses in the field of public libraries that can be identified in four Swedish library journals. Also which underlying causes that control the discourses and the consequences of them are examined. Questions in this study are: which discourses can be found, what characterises them, what kind of different discourses concerning technology in society control the user service discourses and what are the consequences of them. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory. The method is text analytic.
Tillvaratagande av GROT i skärgårdsnära miljö :
The main aim of this study was to investigate and compare different methods for the extraction of forest fuel from environments close to an archipelago. The study was based on relevant literature and published reports as well as personal communications.
Forestry has traditionally been characterized by intense efforts to rationalize and mechanize the cutting technique used for timber and pulpwood. In line with the increasing importance of forestry, more concentrated efforts can be expected in the area of techniques and methods, especially for the above-mentioned product lines.
In Sweden, forestry is of major importance and the Swedish economy and standard of living have mainly been created based on the revenues generated from it. Thus, it is vital that Swedish forests are harvested in an efficient and responsible manner.
The demand for biofuel is growing and today Accounts for 15% of total Swedish energy production, a share that will probably increase.
This study is based on three research questions, which are described under the heading of Aim. The results reveal that the most profitable method for handling forest fuel is the traditional one, which is also the most commonly used method in southern Sweden, namely the stockpiling of logs in a clearing by means of forwarders followed by splintering at the place from where they will be distributed.
Today, the high cost of barge transport required for the extraction of forest fuel in an archipelago environment renders such operations unprofitable.
Det kommer en dag, när vi alla biter försiktigt i brödet. En studie av motivet tänder i svensk arbetarlitteratur utifrån ett intersektionellt och litteraturdidaktiskt perspektiv
The purpose of this text is to show how social class is (re)produced and created in the short stories?Draksådd? byMaria Sandel and Ivar Lo Johanssons ?Nya tänder? from Statarna I and to point out ways that the short storiesmay be useful from an Educational Perspective. Maria Sandel was the first (recognized) female author to writein the genre of Working-Class Literature in Sweden and Ivar Lo-Johansson is a recognized authorship who ismost famous for his novels portraying Statarna. The analysis focuses on how the teeth motif is portrayed in theshort stories. My analysis proves how the teeth motif is important in portraying the construction of class.
Jämställdhet ? en otydlig vision med svenskhet som norm : en genusvetenskaplig fallstudie och intersektionell analys av jämställdhetsarbete i en kommunal kontext
This is a case study of work for gender equality, performed by the Employment and Competence Centre (Arbets- och kompetenscenter) in the municipality of Botkyrka. The aim of the study is to explore how gender equality is understood in the context of a municipality, and what underlying assumptions this understanding is based upon. The questions raised are; How is gender equality understood by the personnel? How do they understand gender? To what extent are women and men seen as homogeneous groups and what differences are (un)visible? What other power hierarchies besides gender are seen as important when working for gender equality? The analysis show that gender equality is a blurry vision, mainly understood in terms of equal conditions and rights, equal results for male and female participants and equal amount of women and men employed. Gender is seen as a binary system and differences between the genders are highlighted.
Hur har de nationella målområdena för folkhälsa implementerats i Skånes kommuner?
Syftet med denna studie är att kartlägga hur Skånes 33 kommuner har implementerat de nationella målområdena för folkhälsa. Studien har genomförts som en enkätundersökning samt intervjuer med folkhälsosamordnare i ett urval av dessa kommuner.
Resultaten i studien visar att prioriteringen av målområdena primärt ligger på strukturella faktorer. Dock är målområde 11 (Minskat bruk av tobak och alkohol, ett samhälle fritt från narkotika och dopning samt minskade skadeverkningar av överdrivet spelande) det målområde som är högst prioriterat i Skåne.
Kartläggningen visar att 18 av Skånes kommuner har en anställd folkhälsosamordnare. Resultatet visar att 17 av Skånes kommuner har en verksamhetsplan/folkhälsoplan, varav 14 av dessa kommuner har en anställd folkhälsosamordnare. Större delen av dessa har även implementerat de nationella målområdena för folkhälsa i kommunens folkhälsoplan.
Resonans
This report describes how the system may be exposed to oscillations and how this can lead to resonance. Resonance is a phenomenon that occurs when a system is affected by external periodic oscillations with frequencies close to the system's natural frequencies. Structures subjected to resonance can risk great damage and destruction, why resonance is something that is important to take into Account when designing structures. Alternative ways to counteract resonance is to supply damping in the system. Damping means that the resonance decreases instead of letting the amplitude increase.The report discusses some examples on constructions that have experienced the effect of resonance.
Värmeväxlare med luftkonditionering för tvättstugor
The energy in laundry rooms, in form heated air, can be utilized with a heat exchanger. A concept and an early prototype of the heat exchanger have already been developed to show that the theory works. This report describes the continued development and construction of the product.A field study was made in order to investigate the environmental usage and establish the product design. The most common washing machine was used as a calculation model, and calculations were also made to estimate the amount of energy in the air. A previous analysis of the existing prototype is also presented in this report, to show the products potential capacity.
Den planerade undervisningen om det finska kriget : En studie av hur gymnasielärare i Västerbotten och Österbotten planerar att undervisa om det finska kriget 1808-09
This study examines how upper secondary school teachers in Västerbotten and Österbotten plan to teach about the Finnish War 1808-09. The study includes written interviews with nine teachers in Västerbotten and eight teachers in Österbotten, who have answered questions concerning school policy documents, content and didactic methods. The purpose has been to examine whether there is a difference in historical culture in how the war is treated in the two regions. Historical culture is here meant within the prospective history lesson, where the pupils encounter history within certain boundaries.The result of the interview study shows that there are differences in structure concerning the school policy documents, but that these differences on the whole are compensated by the widespread interest in the Finnish War by the teachers in both regions. The differences in historical culture can be found within the construction of the content when it comes to the aftermaths of the war as well as the purpose of the teaching.