Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves.Among the theories used in this study were the ?four-step relations process? by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas.The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task.Keywords: Facebook, police, social media, qualitative interviews, quantitative content analysis, authority, public relations..

Introduktion: Kombinerad konditions- och styrketräning i olika varianter är vanligt förekommande inom idrott på alla nivåer samt rehabilitering. Forskning har hittills visat att träningsformen under vissa förhållanden kan ha en hämmande effekt på styrkeutveckling jämfört med enbart styrketräning. Syfte: Syftet med studien var att undersöka och utreda om kombinerad konditions- och styrketräning har en negativ effekt på styrkeutveckling jämfört med enbart styrketräning. Metod: Sökning utfördes i de fem databaserna PubMed, Academic Search Elite, AMED, CINAHL och MEDLINE vilket till slut resulterade i att 18 artiklar inkluderades i studien. Dessa granskades och poängsattes enligt PEDro-skalan som sedan översattes till SBU:s kvalitetsbetyg och evidensmall.

This thesis has been performed at the system development company Verendus System AB, together with the home care company Basic Care Unit (BCU).The thesis has consisted of developing a web based informationsystem for BCU in which they can administrate their business. At the time of writing this thesis, BCU was using a windows-application to administrate their activities, which was both costly aswell as resulting in an unnecessary burden. The aim the thesis has thus been to create a platform-independent information system that simplifies and streamlines BCUs work by being user-friendly aswell as imposing some simplifying features.The students has been developing the system by the help of a work method they themselves developed. The method consisted of working in several iterations that each had several milestones. The method resulted in the students knowing easily when each iteration was finished or not.The thesis resulted in a working platform independent prototype.

By using contemorary work-theory this thesis aim to show how Yarden. En bera?ttelse, puts into play the circumstances of precarian work, circumstances that have gender political as well as identity political overtones. It tries to show how the idea of ?class-jouney? is used as a conciliatory element.

Motivation är en betydelsefull kompontent för en individs utövande utav studier. Studien utgick ifrån motivationsteorin Self- determination theory. Syftet med studien var att redogöra för relationen mellan högskolestudenters demografiska faktorer och vilken typ av motivation som driver dem till att utöva studier, samt relationen mellan motivationstyperna. Med typ av motivation avses amotivation, inre samt yttre motivation. Studien bestod utav 102 studenter, varav 49 män och 53 kvinnor, från en högskola i mellersta Sverige som fick besvara enkäten The Academic Motivation Scale.

Syftet med denna studie var att söka kunskap om användningsområden för mjuk massage inom cancervård som en komplementär behandlingsmetod till medicinsk behandling. Metoden var en litteraturstudie där artiklar söktes i databaserna Academic Search Elite och PubMed via Högskolan Dalarnas nätverk. 12 artiklar, varav nio kvantitativa och tre kvalitativa, ligger till grund för litteraturstudien. Artiklarna var publicerade mellan åren 2000-2010. Artiklarna kvalitetsgranskades efter vedertagna granskningsmallar.

The public libraries were quick to adapt to the changes that the Internet brought on, and today library websites are an important part of the public library. To meet the needs of teens today, the library website could offer a range of contents to make it an attractive place on many levels; both the academic needs as well as social and recreational needs should be addressed.The aim of this thesis is to evaluate public library websites for teenagers in Sweden, and to examine how well the websites address the developmental tasks and needs that teenagers have. The method used is website evaluation, one quantitative and one qualitative. A total of 60 public library sites for teenagers were evaluated, using 11 criteria based on Havighursts developmental tasks. The quantitative evaluation measured how many functions each website had per criteria, and showed that the majority of the sites had one or two functions for most of the criteria.

The aim of the thesis is to examine discourses about political violence categorised as ?ethnic? in academic literature and the media. Employing the method of discourse analysis, the study analyses news coverage of the wars in former Yugoslavia 1991-1995. The theory applied is based on Michel Foucault?s theory of the relationship between power and discourse in the constitution of knowledge, and the main arguments are supported by the work of the political scientist V.

I denna undersökning granskas 31 texter skrivna av elever i årskurs 7 höstterminen 2011. Samtliga texter är skrivna efter samma på förhand fastställda uppgift. Metodmässigt har texterna granskats genom en närläsning strukturerad av ett analysschema.  Undersökningen syftar till att besvara följande frågeställningar:- Vilka är de texttypsmässiga styrkorna och svagheterna i elevtexterna?- Hur ser samspelet ut mellan berättandet och argumenterandet i elevtexterna?- Vilka typer av kunskaper i argumentation visar sig i elevtexterna?Sammanfattningsvis visar studien att eleverna kan föra fram en tes och argument som stödjer tesen. Dock finns det utrymme för förbättring vad det gäller skapandet av disposition.

This master's thesis reports on our investigation of how the public librarian's professional identity is formed and what it is formed of. We have considered factors such as: education, competence and daily tasks. In order to fulfil this aim we have used a literature study on concepts such as competence, education, professional identity and profession. We have also carried out an empirical study where we have interviewed nine librarians on public libraries. The method of analysis is qualitative.

Introduction: In Sweden the definition of ambulance nursing is the examination and treatment of sick or injured people done by ambulance nurses during transport.  This means not only focus on the illness or injury but also the human being treated. The paramedic service must be based on the presumption that the medical needs of the patients are guaranteed, and that the expectations and demands of the public are satisfied. Competence and availability are basic terms for a well-functional paramedic service. There is a lot of pressure put on the people working with pre-hospital nursing. One mistake can lead to serious consequences for the patient.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

My interest in examining what happens when you as a teenager are exposed to five or six times the amount of time as ordinary classes to music education derrives from my own experience as a music teacher at a school which has those kind of special music classes. During my career as a music teacher in grades 4 ? 9 in Swedish compulsory school I have taught music classes as well as ordinary classes for 18 years. During this time I have often wondered what this exposure means in retrospect. Is it the conquering and mastering of music skills that students remember when they?ve grown up to young adults, or is it something else?The aim of this study is to find out what it means for teenagers to have music as a school subject every day of their years in Swedish high school.

women. The womens social movements for emancipation and equality within marriage created both freedom and anxiety among the population. A Swedish suffragette, Ellen Key was in the forefront to form opinions that reached the population. In addition, she also became a friend to the Swedish journalist and writer Hjalmar Soderberg. In this way, Key influenced Soderbergs social knowledge and writing.