The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

The aim of this thesis is to describe how service companies through adjustment of the customer?s zone of tolerance can influence customer?s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach utilizing personal interviews, which were conducted at two service companies. The study showed that the aspects of the service that have greatest importance for the customer?s assessment of the service and customer satisfaction among others are personal treatment and that personel behave in the way that makes the customer feel itself taken good care of and unique.

The possession over bills and coins has, on the whole, been replaced with a credit balance on an account. Almost all payments today are processed by transmitting digital data and not by using cash. The credit balance on an account is a demand that the holder ofthe account have towards his bank. Law regarding three part relationships: By using Göranson?s theory you can say that the credit balance on an account may be object of possession.

In my paper I adress the question of what happens in the relationship between the beholder, the artwork and the artist when they meet in the era of Web 2.0. The new smartphone based medium that I write about is Instagram. The artist i write about is the Swedish illustrator Jesper Waldersten. My purpose with this paper was to explore how the the beholder, pictures and artist relate to one another i relation to Instagram and how the interface of the smartphone and the app affect the beholder in these relationships. I also seek out to understand the difference between how Instagrams interface affect the beholder in comparison to the interface of the artists web page and his book.

Our aim was to explore employees' experiences of exposure to violence, threats of violence as well as their experiences of encountering victims of violence and to relate their experiences to Sense of coherence (SOC) and Maslach's burnout inventory (MBI).We sent out a questionnaire to employees at three different workplaces. Our questionnaire included previously validated SOC and MBI questionnaires as well as six additional questions regarding violence. We sought to explore the relationships between experience of exposure to violence and encounters of victims of violence and SOC and MBI. We found that employees with a higher level of SOC exposed to violence or threats felt a higher level of security. In encountering victims of violence we found that employees with a lower level of SOC more frequently experienced indifference, fear and anger.

The network with its virtual business structure challenge the established vertical business structure. Part of the network theory that has developed focuses on relationships that forms B2Bnetworks. One way to create a B2B-network is for independent businesses to form a organization promoting co-operation. For co-operation to be successful it requires well thought-out actions, but a lack of how these actions are implemented have been noticed. This study explores how encouragement of co-operation can be done practically.

AbstractIn this study you are going to meet the Nordic Good Thor. I will present a short historic presentation of the Nordic mythology, about the Ragnarok and also I will give a short presentation on several other Gods. I have done three film analyses on movies about Thor. The movies are Thor, The Avengers and Thor- the Dark World. I have compared these three movies about Thor with the Thor that is presented in the literature. I have seen closely on the appearance of Thor, his character and his family situations.

The purpose of this study is to create an understanding of how parents and preschool teachers experience induction at preschool. The induction creates collaboration between preschool teachers and parents where the interaction and socio-cultural factors have been key theories for the work task.The method used has been of qualitative nature where interviews were made with parents and preschool teachers. In these interviews, they shared their insights of how they experienced the interaction and communication during induction. I asked the parents what they felt was good communication and interaction during the induction. The same question was given to preschool teachers to respond to and also if there was something that worked less good during induction.The results show that parents and preschool teachers feel that induction works well satisfactory and that it is important that the interaction work well between both parts.

The study aims to understand the underlying factor why McDonald's customers return despiteprevious failure customer experiences. Why do customers come back to the company thatcontributes to the former dissatisfaction? McDonald's attempt to maintain unceasingpurposeful emergence fail at the local level, where the customer contact occurs. McDonald'sofferings and customers' bounded rationality results in that customers are satisfied with an"ok" experience, which adds to their low expectations of McDonalds. This makes clear thatMcDonald's does not have to make an effort through constant adaptation at the local level toachieve a "great" level of satisfaction.

The following study is a qualitative combination of textual analysis and interviews concerning the subject of slashfiction. Slash is a sub-category to fanfiction, which essentially means non-professionally authored short stories about already existing characters and environments, for example from TV-shows, movies or books. These stories are available on the internet. The main point is to pair two of the male characters together in a sexual relationship. According to previous studies, 90 percent of all fanfiction writers are female and this percentage is probably even higher when it comes to slash.I have looked into what these stories can be an expression of, by analyzing the construction of gender, sexuality and relationships using the following three questions:Is slash a quest for an ideal equal and romantic relationship?Do these stories represent a resistance against established norms regarding gender and sexuality?What role does transcendence of boundaries play in slash? I have used stories that are derived from the American TV show Supernatural, which generally try to explore the relationship between its protagonists, the brothers Sam and Dean Winchester.  The result gives a somewhat divided picture of slash, as some stories clearly break with traditional gender norms while others seem to uphold them..

This paper examines, through questionnaire, how young students in upper secondary school in Malmo experience social integration. It also contain what they think should be done in order to improve the integration between youth that are ethnic Swedish and youth that have a foreign background. To understand the subject we started with a review over Swedish integration politic and its influence over Malmo and social integration in the country. We have used such theoretical starting points as identity and ethnicity in relations to the social surroundings, social affinity theory and flexible mindedness, making of groups among youth and factors to promote social integration. Our conclusion is that the experience of social integration between the two groups depends on how you experience yourself.

The object of this study is the female user of amphetamines and the characteristica which she is often described by. Many of these descriptions regard the female amphetamine user's sexuality which also have come to form the assumption that these women make a living from having sexual relations with men in exchange of drugs.In order to be able to draw any kind of conclusions regarding this, we found it necessary to investigate how the stereotypical female user of amphetamines makes a living and also whether it is possible for a female drug user to decide for her self how to support her habit.The disposition is a qualitative study of literature and the perspectives that we focused on in this study are gender roles, relationships and sexuality, criminality and finally the drug using woman as a victim. The theories used deal with social constructivism, respectability and shame.The main discussion of our study has been how women amphetamine users are moulded to become victims through interaction with other people but also with the society as a whole..

Syftet med föreliggande arbete var att få en djupare förståelse för några invandrarkvinnors upplevelse av kriget i hemlandet och de konsekvenser detta förde med sig i det nya hemlandet med tanke på hälsa och sociala relationer. Sju kvinnor som härstammar från Balkanområdet i åldrarna 36-50 deltog i studien. Kvinnorna har bott i Sverige mellan 13 och 18 år. Data insamlades genom en semistrukturerad intervju med fem olika teman: krigsupplevelser, livet i Sverige, hälsa, socialt nätverk och KASAM. Resultatet visade att krigsupplevelserna har förändrat kvinnornas både fysiska och psykiska hälsa negativt.

A description and analysis of the sales process of ERP systems is presented; also the consequences for the parties involved are discussed. The chosen methodological basis is an inductive research design consisting of a case study based on interviews. The analysis of the empirical data is done with a proposed analytical framework. Based on the agency theory, the analysis is tightly knitted together with opportunism. There are three controlling factors: relationships (relationship marketing), contracts (principal-agent theory), and competition.

This study aims to investigate how value is constructed in horse business, in order to increase knowledge and contribute to development of theory in this field. This is important since the horse plays a significant role in the rural development in Sweden. The study assumes that value is something created through relationships in the social network. Therefore theories of sensemaking are combined with a discourse analytic method. By interviewing customers to two companies, one with orientation on trotting horses and one with orientation on showjumping horses, it was found that value is constructed through retrospective stories.