Prissättning av fastighetsförmedling

Sammanfattning

The aim of this thesis is to get an idea of how service companies set their

prices. The method used was a case study approach, which was conducted at

three real estate companies. The study showed that when setting their

prices, the main aspect is their own costs. However, we have found that

several other aspects play a big role when setting prices on services in

real estate business such as individual customer behaviour and market

competition. We have also found that the real estate companies charge very

similar prices. They state that the reason for that is that is that their

costs to a great extent are similar. This is something we don’t fully agree

with and a thing that our empirical study shows.