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… values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental …
En fallstudie med enspråkiga och flerspråkiga personer
… be an increasing patient group with speech and language pathologists (SLPs). Word retrieval difficulty is an early symptom of the disease and several strategies to compensate for this have been observed (e.g. fillers, circumlocutions and semantic parafasias). The effectiveness …
… back there has been an intensive debate in Sweden about the gender neutral word Hen, if gender neutral words should be used at all and if to avoid mentioning a specific gender in some contexts. The purpose with this studie was to investigate how the gender neutral pronoun ? Hen …
Kognitiva, affektiva och beteendemässiga aspekter på ordet hen
… back there has been an intensive debate in Sweden about the gender neutral word Hen, if gender neutral words should be used at all and if to avoid mentioning a specific gender in some contexts. The purpose with this studie was to investigate how the gender neutral pronoun ? Hen …
En kvalitativ studie om hur konsumenter påverkas att sprida marknadsföringsbudskap
… sinar och alternativa kanaler samt personliga rekommendationer genom Word of Mouth värderas högre, blir detta allt viktigare för företag att beakta i utformningen av marknadsföring. Detta utgör mycket viktiga implikationer för sminkföretag. Då sminkföretag årligen lanserar stora …
Logga in! Hela värden får veta vad jag tycker, men vad tycker turistaktörerna?
… operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of …
Med individen som insats
… get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread positive information in different ways. research question How does Buzz Marketing work with the individual as a channel …
Vilka ord kan ingå?
… ability in preschool-aged children. The work consisted of developing a word list with words that was considered to reveal a child’s phonological ability and to try out the word list on pre-school children. The reason was to make sure that the words existed in the vocabulary of …
… belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a …
En studie om word-of-mouth inom hotellindustrin
… hotellen kan dela med sig av sin upplevelse genom kommentarer, det vill säga word-of-mouth. Dessa kommentarer har enligt forskning stor inverkan på kommande kunders köpbeslut, vilket motiverar en studie som undersöker hotells kunskap och arbete med word-of-mouth. Detta undersöks …
En kvalitativ fallstudie av Volkswagen Sverige
… these theories are, Post-model, Social technographics ladder, brand equity and word of mouth. Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field. Conclusions: Extracted from the …
En begreppshistorisk undersökning av ordet uppror och dess uppkomst i Sverige mellan åren 1525 och 1543
… 2013. The following thesis is a conceptual historical study of the Swedish word uppror (rebellion) between the years 1525 and 1543. During this period, there occured five conflicts that in modern time have been named as rebellions. In my study I problematize the concept of …
En religionspsykologisk undersökning av Livets Ord som religiös minoritet i en sekulär kulturell kontext
… I have examined the book Att följa Jesus by Ulf Ekman and information from Word of Life's official website. The aim of this study is to see how a religious leader is shaping the identity of the groups members after a certain pattern that differs from the surrounding, secular …
… that make it difficult to read are handwriting, foreign alphabet, unknown words and old-fashioned spelling. I designed hi-fi prototypes that combine elements of online crossword-lexicons, encyclopedias and a visualization of the word in the German alphabet. After testing these …
