21 uppsatser · sida 2 av 2
-The paradox of service quality assurance in Sharing Economy businesses
… businesses (SE businesses) enables this by facilitating the meeting and transaction, while at the same time capitalizing on it. What most established theories within the subject have in common is that they primarly describes what the Sharing Economy phenomenon is, but not how …
A potent mix or recipe for disaster? A case study of the music industry
… theory including the value chain, Five Forces competition, innovation, transaction cost theory, strategic networks, product and customer value has been updated to incorporate the effect of the Internet. Together with the empirical findings the analysis focuses on how the …
… of buyers and sellers, customization vs. standardization, relationship vs. transactional marketing, etc. The main conclusions are that a shift of business model is an iterative process that not only is based on the internal supplier situation, but also on needs and desires at …
En studie om traditionella klädföretags it-strategier
… and interviews of customers. The responses of these have been analyzed from a transaction marketing perspective. The data suggests that the strength of the brand has to be taken into account when selecting an IT strategy, the gap between identity and image ought to be small …
En ökad tillväxt inom tjänstesektorn och företagens strävan efter att bli mer konkurrenskraftiga har bidragit till högre användning av ett betydelsefullt verktyg i affärsvärlden: outsourcing. Outsourcing gör det möjligt för företag att köpa in tjänster som saknas internt. Genom …
For a company to survive it has to make a profit. To make a profit transactions are necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs …
