21 uppsatser · sida 1 av 2
En studie av HusmanHagbergs relationsmarknadsföring
… of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term …
… new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the …
En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
… there is a discussion whether there has been a paradigm shift from traditional transaction marketing to relationship marketing; it means that it is more important today with relationships in all aspects and not just exchanges with unknown parties. Relationships and networks are …
… had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the …
… and partially on a target group questionnaire. Two marketing theories, transaction theory and theory of relations, serve as frame of reference to the empirical data.The thesis establishes that PUNKTmedis has succeeded well at marketing in some aspects, not so well in others. The …
fria teatergruppers marknadsföringsstrategier
… benefit from the imminent bonus system? Purpose: To analyze and evaluate the marketing strategies of the independent theater groups, in reference to their capability of long-term survival through value creation along with the audience, thereby increasing attendance and ticket …
… should create loyalty to their customers compared to its contradiction of transaction marketing management. The data that has been collected from the owners of the rental movie stores and their customers was collected from our four cases: Filmkedjan Farsta, Top 100, Dancho Film …
Telias hantering av den ökande konkurrensen genom förändrade marknadsföringsstrategier
… as their most distinguished learning behaviours. An apparent move from transaction marketing to relationship marketing can furthermore be made out.
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party. Problem definition: What factors are important in the long term survival of the companies when …
… categories; industrial organisation, contractual theory, network theory and transactional marketing. In terms of the value chain, it has been found that service and firm infrastructure are the activities mostly affected by an M2M implementation. Furthermore, it seems as M2M …
… the European Union. In spite of that, consumers hesitate to make cross-border transactions. Many consumers feel insecure about laws in other countries and are worried that the protection against dishonest businessmen is not the same as in their own country. The lack of consumer …
En studie om små och medelstora företag i den svenska modebranschen
… customers. Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing Perspective Theories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is primary data gathered from …
En kvalitativ studie av digitala affärsrelationer
… experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well as on modern digital tools. The …
<em>En undersökning av den digitala hotbilden mot ett medelstort svenskt företag</em>
… rather obvious role in the activities of companies and organizations. All cash transactions within and between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has …
an exploratory case study
… included in satisfying a certain customer need, e.g. procurement, logistics, transactions, production and marketing. One purpose of value chain analysis is to show the build-up from production cost to consumer price and how surplus is distributed between actors within a chain …
