11 uppsatser
En föränddring av varumärkets värde?
During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court …
… rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today’s trademark law defines a trademark as something that can be graphically …
… of Cittaslow, a process that started with the idea of coming up with a new trade mark for Falköping. The study is based on interviews with people at the municipality of Falköping concerning the process of becoming a member of Cittaslow. The analysis of Falköping’s work with the …
… is the issue of reducing work hours and how that issue was handled in the Trade Union Confederation (LO). In previous research the struggle for shorter work hours has been viewed as a struggle between trade union and employers? organizations. The previous research has had …
incitament för lansering av lågprismjölk
… has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in …
En konstform som väcker starka reaktioner
… the fact that the region is suggested to have had a key-role in maritime trade networks. This thesis aims to address the ship formed monuments on Öland in relationship to the monuments in northern Sma?land and the island of Gotland. My goal is to discuss how the ship symbolism …
En studie kring skeppsformade monument fra?n yngre bronsa?lder pa? Öland
… the fact that the region is suggested to have had a key-role in maritime trade networks. This thesis aims to address the ship formed monuments on Öland in relationship to the monuments in northern Sma?land and the island of Gotland. My goal is to discuss how the ship symbolism …
Hur konsumenter av ekologisk mat orienterar sig i märkesdjungeln
… and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio. Organic brands from a consumer perspective have previously been studied in England. This is a similar study in the form of focus groups, to explore and examine how …
ett land i ekonomisk förändring
… ett erkännande som Marknadsekonomi från EU. Kina blev 2001 medlem i WTO (World Trade Organisation) detta sedan både USA och EU gett sitt erkännande. Detta ger dem större tillgång till den utländska marknaden men det ger också omvärlden tillgång till deras marknad. Det ger de …
Jag har i mitt examensarbete skapat ett cykelmärke. Syftet har varit att fördjupa mig i grafisk design och skapa en komplett grafisk profil till ett företag och samtidigt att lära mig mer om hur man skapar en varumärkesidentitet. Det konkreta målet var att ta fram tillräckligt …
… to prevailing conditions. Another interesting result is Microsoft´s value as a trade mark. Several of the persons interviewed explicitly mention that they feel proud of their work place. The main conclusions are, in the light of these observations, that Microsoft has the ability …
