684 uppsatser · sida 29 av 46
En utvecklingsstrategi för Piteå som skridskodestination utifrån ett upplevelseperspektiv
Syftet med uppsatsen är att formulera en utvecklingsstrategi för Piteå med målet att bli en framgångsrik skridskodestination. Frågeställningen blir således, hur kan Piteå bli en framgångsrik skridskodestination? Vi använde oss av en kvalitativ metod och för att samla material så …
… packages are not only expensive but represent in their totality also a complex strategic challenge for both the organization and the expatriate. The purpose of this paper is to investigate which components of a compensation package that are important for different segments of …
Kunskaper, färdigheter och insikter i hypertextens föränderliga värld
… reading of the selected literature. The selection itself has been made after a strategic selection regarding perspective on knowledge and digital literacy. It appears in the thesis that there are substantial differences but also similarities between our contemporary description …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… how can we reach them and what do they talk about on Twitter? The daily strategic communication work should be based on the target groups and how to adjust to them on Twitter. It should also be about working with the brand and learn from the stakeholders about your brand …
En dramatistisk analys av Sankt Crispiani dag-talet i Shakespeares Henry V
… in the narrative that his rhetoric constitutes. These labels are in themselves strategic spots, allowing the rhetorician to stage a reality that seeks to promote certain ways of thinking, feeling and acting that are beneficial to him. By examining these labels closely, we gain …
- en teoriprövande studie av implementeringsproblemet i en näringspolitisk kontext
… employees in charge of the work with industrial policy, and studying their strategic documents I got my answers. This by looking at their work but also their attitudes towards the national policy in terms of understanding the policy, being able to work with it, and wanting to …
… approach where horse tourism-websites and photographs on these websites were strategically selected. Theories used to analyse the result were concepts like place, nature and wilderness, described as social constructions. The research showed that Iceland as a place is represented …
En studie om hur Telge Energi byggt upp ett grönt varumärke på den svenska marknaden
… referensramen är främst baserad på David A. Aaker, men även Mats tidskriften Strategic decision, Bhimrao M. Ghodeswar och Elisabet Garriga och Domènec. Deras teorier har varit relevanta för denna uppsats och behandlar brand equity, framgångsrikt varumärkesbyggande …
En studie av Sandvik och Scania
… starting point to be a key actor in the shaping and execution of a company’s strategic plan. The management control and the purchaser function can therefore impact each other, and how this appears and why, constitutes the problem that we have studied. Objective: The objective of …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today’s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed …
<em>Riskerna med varumärkesompositioneringar</em>
The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions: What reasons are there for a company to initiate a …
en analys av (s) och (fp):s ställningstagande till Gy2011 och den nya sex-gradiga betygsskalan
… and Folkpartiet (p) - The Liberal Party - has taken position ideologically or strategically to the new sex-degree grading scale. The theory section describes the concepts of ideology and strategy. Despite the talk of the death of the ideologies, this don't need to be the case …
… civil-military relations are of utmost importance for state conditions to make strategic assessments. In the essay, three processes are examined and compared between three central governmental authorities from official directives and guidance, reports and interviews. The result …
- En jämförande undersökning på fem ABB-bolag
… that on that although the companies are within the same group, under the same strategic direction and constructed according to the same organizational structure the product abandonment process is different for the respective companies. Keywords: Product abandonment, product …
En fallstudie bland klädåterförsäljare i Halmstad
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on …
