684 uppsatser · sida 27 av 46
En netnografisk studie av politisk kommunikation i de sociala medierna
… paper has also shown an indication of the potential of social media in use of strategic political communication, in which different channels serve with different purposes. Our research has also shown that in this specific case social media can decrease the communicative distance …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong …
En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier
… This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the …
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
… that companies should place the information about their sponsorship on a strategic place on the site and use the opportunity to sustain the dialogue with the visitor.
Strategiskt bombflyg i COIN-operationer
De konflikter som finns idag skiljer sig markant från dem som står att läsa om i historieböckerna. Det är numera ovanligt med stater som krigar mot varandra. Istället är det de små organisationerna med ambition om att förändra världen som idag utgör det största hotet mot vårt …
… för Kilcullen fram bildandet av en strategisk tjänst i likhet med Office of Strategic Services. Från dessa teorier har ett antal kriterier valts ut vilka sedan använts som analysverktyg för att undersöka doktrinernas syn på områdena. De doktriner som har analyserats är …
- En fallstudie av det privatoffentliga partnerskapet Vänerhamn
… that are termed public private partnerships where the public sector forms strategic alliances with the private sector and the civil society to manage the wicked issues of today. An exampel of such cooperation is Vänerhamn AB where the municipalities around the lake of Vänern and …
Optimerad internkommunikation
… organizations within the branch of service business. All respondents work in strategic positions. We want to emphasize how organizations with structural differences adjust their communication efforts in order to, as good as possible, optimize their internal communication. As a …
En studie av fyra storbanker
Bakgrund och problem: Intresset för organisationen som ett socialt system har ökat uppmärksamheten av organisationens inre förhållanden och kommunikationen internt. I många organisationer avsätter ledning ofta mycket tid åt formulering av strategiska frågor, som inte …
Internationella fusioner, problematiken då två parter blir till en
… 10 years indicates that the global companies of today is using mergers as a strategic tool for continue their growth. However the number of unsuccessful mergers is big. The need of understanding and knowledge about different cultures is growing in the global business climate of …
Om världsmedborgarskap som pedagogiskt ideal
… the market and be profitable, they must know their strategy. With the help of strategic planning, companies manages to achieve their overall goals. The purpose of this report is to examine how communication company Visit Sweden and how markets company Stockholm Visitors Board …
En fallstudie om bilden av Sverige internationellt
… the market and be profitable, they must know their strategy. With the help of strategic planning, companies manages to achieve their overall goals. The purpose of this report is to examine how communication company Visit Sweden and how markets company Stockholm Visitors Board …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
… the field, and a quantitative study in the form of a questionnaire with a strategic selection of respondents. Conclusions A personal brand plays a significant role in today's society, both professional and private. A strong personal brand reflects who the individual are, what …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive. The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish …
… of Kalmar. A positivistic -and an objectivistic approach have been used. The strategic approach that was used was quantitative. Theoretical perspectives: The thesis has mainly been based on theories of transshipment terminal, route planning and environmental impact, but also …
