148 uppsatser · sida 9 av 10
En fallstudie av varumärket Hollister
… how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in …
… that prevent or decrease the effects of the problem areas are most often not strategic decisions as much as a result of their company culture, the design of the job that is to be performed and the communication of the company.
… action”, which focus on the social institution as relational.The material is strategically chosen by gathering texts from the Swedish state, the psychiatric clinics, NGO:s and by performing interviews with transsexual patients.When analysing the communication of the main agents …
utmaningar, möjligheter och problem
… certain elements rather then using the whole palette of gamification as a strategic resource. This may be due to the fact that the area of gamification is still immature, and that the definition of the word isn’t even universally accepted or known by those who show interest in …
En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen
… to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process …
En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknadsföringsperspektiv.
Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol …
om möjligheterna för folkbibliotek att skapa och stärka varumärke genom programverksamhet
… whether or not the publiclibraries under review can make use of Frans Melin’s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan …
I Sverige har handeln, sedan 60- och 70-talet, genomgått en omfattande strukturomvandling. Från att ha ägt rum i städernas centrum har den lokaliserats till allt mer perifera lägen - en trend som resulterat i de externa köpcentrum vi ser runt om i landet idag. Det kan …
… their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects. Based on the research predominantly conducted in New York, the Swedish COO-phenomena was examined both in terms of qualitative and quantitative …
Brand alliance bidrar till brand confusion i bankbranschen
… method where we collect empirical datafrom interviews with four sparbanker. Strategic differences between them, allow us to seehow different factors can contribute to and or counteract brand confusion. This study showsthat the graphic profile, that includes the common symbol and …
En studie om olika företags nyttjande och effekt av estetisk och strategisk design för att sta?rka sitt varuma?rke
Det finns mycket tidigare forskning och litteratur om hur design som kommunikationsmedel kan tilla?mpas i praktiken, ba?de genom estetisk och strategisk design. Da?remot framga?r inte huruvida tilla?mpningen av design som kommunikationsmedel a?r branschspecifik eller generellt …
En undersökning av svenska träningskedjors internationalisering
The study aims to investigate Swedish fitness companies positioning and strategic choices when internationalising in the Scandinavian countries and what has influenced this choice. Furthermore, the corporate risk and what obstacles they encountered will be examined. The study …
En kvalitativ studie avhur individer och organisationer hanterar sökandet efter medarbetare/arbetsgivare och hur rekryterare skapar matchning
… provides increased need for temporary employments. To plan and manage the strategic HR operation in the flexible organizations, with more temporary employments and decentralized structures, it has become important to increase factors of control. This generally applies to the …
En studie om det själavårdande samtalet som en resurs i ett samhälle där alltfler drabbas av psykisk ohälsa
… point of view, is to a significant extent neglected at the expense of its strategic advantages. In fact, the promise of interactive reciprocity obscures the passivisation and disempowerment of citizens. However, the study is limited to a specific sphere of influence and does not …
A qualitative study of deliberation and power in Facebook-pages of the Swedish Police
… point of view, is to a significant extent neglected at the expense of its strategic advantages. In fact, the promise of interactive reciprocity obscures the passivisation and disempowerment of citizens. However, the study is limited to a specific sphere of influence and does not …
