55 uppsatser · sida 2 av 4
en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
… to the empirical material put forth by ICA that they have used for their strategic choices in regards to positioning. To achieve the second of these goals we have conducted a consumer survey in order to empirically verify their viewpoint of and attitude towards ecological …
hur kommuner använder sig av livsstilsmarknadsföring och platsmarknadsföring som differentieringsmetoder
… been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice. The two municipalities have also worked at various levels in terms of the audiences they deliberately tried …
En undersökning av svenska träningskedjors internationalisering
The study aims to investigate Swedish fitness companies positioning and strategic choices when internationalising in the Scandinavian countries and what has influenced this choice. Furthermore, the corporate risk and what obstacles they encountered will be examined. The study …
En narrativ studie kring mentorer och mentorskap utifrån ett elevperspektiv
… qualitative in-depth interviews. The choice of students was done by purposeful strategic sampling from four secondary schools. The results show that the mentorship is relevant to the students' choice of adaptation strategies in the study situation and that the students have …
… acquisition, greenfield investment, licensing, franchising, joint ventures and strategic alliances. Furthermore we choose two new establishment theories; offer a generally superior product/service and launch a new marketing innovation. On the basis of these relevant theories, a …
Study of the Swedish subsidiaries in China
… adaptation varies depending on different factors (established network, the MNE strategic choice, entry mode, etc). We have developed eight hypotheses to test the theories and find new factors influencing the need of local adaptation. A new model is developed by applying existing …
… business and CSR strategy could be more distinct. Value is created through a strategic process supported by a long-term thinking along with strong inside-out and outside-in linkages to society. Furthermore, a mutual dependence between shareholders and stakeholders is required to …
effektivt styrmedel mot koldioxidutsläpp? : En studie av kostnadseffektivitet, transaktionskostnader och teknisk utveckling
… to affect technological development within heavy transportation vehicles and strategic efforts within this area could therefore be recommended. The price premium paid for Bra Miljöval electricity does not seem to promote less developed electricity production techniques that are …
… a way of securing competitive advantage and also an approach to defend strategic positions, there is absolutely no means of to a guaranteed success due to the uncertain nature of innovation. This is further supported by Bessant et al. (2005) who claims that there is no clear …
… products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns are of high relevance since mass customization implies a high level of …
En fallstudie på SAS om orsaker till företagets arbete med Corporate Social Responsibility
… as arguments for CSR. The authors suggest that viewing the corporation as a strategic actor, that is actively making choices on its own, is important. This explains why the cases (the corporation seen as proactive) are much more frequently used than the norm based explanation …
- Praktik och förutsättningar för snabbhet och flexibilitet i inköp
… in order to find characteristics and trends which are considered to be strategic for the buying company. Method: The empirics consist of qualitative interviews with employees with responsibility for the companies' purchasing activities, as well as information gathered from …
In context of complexity
… more about the perception of balance. The findings are that tactical and strategical choices that are presented for a player need to be interesting, not to complex and not to obvious. The importance lies in the estimation of the result that the player does when making a choice.
… fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska …
Optimerad internkommunikation
… organizations within the branch of service business. All respondents work in strategic positions. We want to emphasize how organizations with structural differences adjust their communication efforts in order to, as good as possible, optimize their internal communication. As a …
