55 uppsatser · sida 1 av 4
… from 1997 to spring 2007, using a qualitative method. I will also analyze any strategic changes during this period, by using theories of realism, particularly Structure Realism and Rational Choice. Using the Rational Actor Model (RAM), I will analyze how nation states such as …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. Countries …
A potent mix or recipe for disaster? A case study of the music industry
… facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level. Both the positive and negative aspect of the Internet and digitalization is discussed. Additionally, the possibilities for the industry to create value and …
… Three aspects have been considered: the rise of a European public policy, strategic choice, and the influence of the political environment. The paper discusses the problem from a strategic perspective, which means that the political change is viewed as a result of strategic …
Centrala val att uppmärksamma
… decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of …
The purpose of this study is to identify and analyze how resource-based strategic choices can create can create sustainable competetive advantages. The study examines whether Daniel Wellington has competitive advantages and how those in that case have been achieved. The results …
… the increased environmental demand. It is important that the companies make strategic choices to be able to look out for the possibilities and manage higher expectations. The aim with this study is to provide a case study of how companies in Sweden are affected by the emission …
Social Media Marketing
… within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media …
-En empirisk studie om IT-outsourcingrelationer och påverkande faktorer
… Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement. IT is now the most common activity companies choose to outsource and the objectives are mainly related to costs but IT-outsourcing projects …
… for union influence. The paper examines how this change has affected the strategic choices of the Swedish labour movement, and how it has been manifested in the union's work with the Services Directive. The analysis is based on interviews with representatives from the two …
en kartläggning av fältet
… The acquisition, organization and storage of information in combination with a strategic use, is today an important factor for a successful organisation in any sector of our society.In this Master thesis I have studied how an organisation such as The Confederation of Swedish …
en fallstudie av hur organisationen Svenskt Näringsliv hanterar sina informationsresurser
… The acquisition, organization and storage of information in combination with a strategic use, is today an important factor for a successful organisation in any sector of our society.In this Master thesis I have studied how an organisation such as The Confederation of Swedish …
en jämförelse mellan Sverige och Danmark
… characteristics, farm conditions, interest, business confidence and use of strategic management. The strongest reason for Swedish and Danish dairy farmers deciding to phase out their production is the lack of successors. The Swedish dairy farmers who plan to develop their …
… online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may …
En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014
… thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what …
