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… various problems that may exist for smaller companies. By meeting a variety of stores, we have collected thoughts and ideas in various ways that can be used in corporate marketing. We have come to the conclusion that there is not just one single solution to the problem. Instead …
… empiric data by field studies in India and by observation of Indiska’s stores inSweden. We have also done a number of qualitative interviews with key persons within thecompany. In the theoretical chapter we describe the consumer behaviour and marketingstrategies, as well as …
en fallstudie av två företag inom dagligvaruhandeln
… eating is generally netbased and that much is left to do practical in the stores to help customers make healthy related food choices. The study also demonstrates that Coop and ICA uses different marketing channels to communicate their commitment in health as information to …
En fallstudie av varumärket Hollister
… marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object …
… such as recentroutes, favourite destinations and other information that may be stored on the device. The amountof information stored on the device depends purely on the device modell that is being analyzed.We will present the process of how to aquire and analyse data from four …
… fashion company Gina Tricot is able to increase the traffic to their virtual store through marketing online. The paper has a case study design with a qualitative approach. The empirical data are both qualitative and quantitative to ensure a depth and a width to the thesis. The …
… tid och energi för ständigt hålla sidan uppdaterad. Today, more and more stores choose to start an online shop and thus reach more customers and market themselves in a simple way. As consumers search and compare products thru the Internet, it is important that companies and …
… The system consists of four applications where one of these, the store application, is required for the system to be used at all. The other applications are an order management application, a purchase application and an incoming delivery application. Of these four, we have …
en fallstudie på två företag
… communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve …
… Jönköping. The task has been to develop a client/server system to access data stored in SQL databases where the client application is developed to run on regular cellular telephones. The importance has been to develop as reliable mobile communication as possible. The …
… in the fashion industry which is based on reducing lead times from concept to store. The strategy aims to satisfy customer requests of the latest trends in a very short time span. The fast fashion industry is in a way contradicting a sustainable development, as it represents …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… the surveys. First, we learn that the customer prefers to shop in specialized stores or online. Then, we see that the customer finds most inspiration from digital channels like forums, blogs and social media. Last, we learn that the customers value quality and that they’re not …
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising. The respondents situation as students had an effect on their opinions, primarily because of their economical situation. They also had a larger opinion …
… require that the ads consistof more information, mostly regarding price and store location. Our analysis of content showsthat fashion ads today is similar in imagery and existing elements. The most prominentfeatures are female models and homepage addresses.
… for the immigrants if we want to give them a satisfactory care and not just store them until they leave us. If we use the salutogenesis point of view the native language is of importance in creating meaningfulness for the immigrant especially when they lost the host country’s …
