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… skapa en bra relation till sina kunder. The study is mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according …
… someone else to get their medicine and that the client’s medicine was not in store at the pharmacy. In spite of all the communication problems, 95,9 % of the clients were perceived as satisfied at the end of the encounter. What the pharmacist can do to prevent the potential …
This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to …
? en studie av motivation och upptagningsförmåga av information hos butikschefer
… The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels. Material/Method: The method that had been used in this essay is quantitative. It is based around a …
… focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention. The results show that customers need information while in the store and that this affects the perceived …
En kvalitativ studie om hur en enskild, nischad klädesbutik utmärker sig genom sin marknadskommunikation
… to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which …
… Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect …
Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective …
… most important, due to the great influence it has on consumer choice, is in-store communications. This is also one of the least developed sources. It is not uncommon that the only facts that can be acquired are found on product packaging and from contact with the store´s staff …
En djupstudie i hur ekonomer, designers och designchef samarbetar i en produktutvecklingsprocess.
… is to deeply analyze a product development process within a large departement store and to look into how the different parts cooperate and communicate with each other. The exam has been done through a qualitative method. Three personal interviews where held within the …
… to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to …
? En studie av generationerna Y samt 55 plus
… and therefore they have in general a low and often false loyalty vis-à-vis the stores. 55 plus, however, have in common a high and true loyalty vis-à-vis the stores. These older consumers are attracted by, and to great extent use, stores and employees which are regarded as …
… we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing between the two stores, one of which …
En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
… Täby had more knowledge about the brand's visual identity, and visited the store to a larger extent. The analysis also showed that branding is an important part to reach out and influence Hollister’s target audience where the work of visual communication is vital.
