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Arbetsgivares möjligheter skydda sig mot vad arbetstagare skriver i sociala medier
… protection against what employees can express about one’s employer in social media. It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer. Employees …
En kvalitativ studie om hur TV-programmen Gokväll, Mitt i naturen och Plus använder sociala medier
… the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social …
The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services …
En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
… spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals …
En studie om politiska diskussioner i sociala medier samt skolans roll i att forma kritiskt ta?nkande individer
The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data …
En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier
Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate …
Företags vilja att förstå sina kunder
Title: The role of social media on today’s markets ” Companies” desire to understand theircustomers Authors: Kristoffer Avci-Nåmark & Patrik Widlund Background: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference …
När kunden själv får välja
… opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? …
Om ungdomar, normer och stress på sociala medier
This study aims to find out what relationship high school students have to social networks at the Internet. This has been done by focusing on norms/standards that adolescents can feel under stress to achieve, through stressing themselves by social networks in a way that is …
En kvalitativ studie om hur rekryterare inom mediebranschen ser på arbetssökandes användning av sociala medier
In this thesis recruiter’s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual …
En kvalitativ studie om hur journalister på P4 Kalmar tänker kring publikinteraktion, sociala medier och den digitala klyftan.
… is to discuss how journalists think about the interaction with the audience in social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in social media and describes how …
En studie om internkommunikation i facebookgrupper och sociala funktioner i intranät
… som kommunikationskanal internt i organisationer och vilka förutsättningar sociala funktioner i intranät skapar. Vi har i vår studie använt oss av kvalitativa metoder i form av en informantintervju, 10 samtalsintervjuer med ledare och medarbetare på två organisationer och en …
Social media is a relatively new phenomenon that has had a huge impact in the way we communicate in recent years. Today it is used daily by almost everyone and has become a billion dollar industry where corporate existence is increasing by every day. But there is not entirely …
En fallstudie av Facebook-kampanjen Sambotestet
The evolution of the media landscape and the introduction of social media have increased the number of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations …
En sociologisk undersökning om sociala mediers påverkan på individens självidentitet
Syftet med denna studie var att undersöka betydelsen av sociala medier i relation till individers uppfattning om sig själva, med inriktning på hur individens självidentitet påverkades. Det sociala nätverket Facebook och bilddelningstjänsten Instagram stod i fokus för …
