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Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type …
Social Media Marketing
… on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet …
Organisationers användning av sociala medier
… some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication. Metohodology: A qualitative methodology has been used to execute the study. The source has been semi structured …
En kvalitativ studie av några nyhetsjournalister och sociala medier
… study of how some journalists on the Swedish national media are using social media in news work. The study, carried out by using interviews, also covers how these journalists' work is influenced by social media. For the journalists in the study social media has become a tool to …
This Bachelors exam is about young adults and their use of Mobile Social Network System.The use of mobile social media has become more common in today’s society, ranging fromteenagers, the dominating internet users, to the elderly. The traditional purpose of use inmobile phones …
This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders …
The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that …
En kvalitativ studie av tre Värmländska kommuners användning av sociala medier i e- förvaltningen
… and have hopes to influence the public sector. With the development of social media in society new opportunities have therefore been created for the ways in which public sector organizations can and should relate to their residents. Today’s municipalities must address citizen …
En kvalitativ studie om ungdomars kunskaper och ageranden vid text- och bildpublicering på sociala medier
… year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ” both on corporate as well as individual behavior ” has been the focus of many research papers …
Nationella turistorganisationers användning av sociala medier
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
Logga in! Hela värden får veta vad jag tycker, men vad tycker turistaktörerna?
… and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five …
En studie om användningen av sociala medier i en diktatur
… motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors …
En studie av café- och konditoribranschen
Titel: Användning av social media bland små och medelstora företag ? En studie av café- och konditoribranschen Författare: Lara Domi och Carolina Wireskog Handledare: Timurs Umans Nivå: Kandidatuppsats, Marknadsföring (15 hp), VT 2011 Nyckelord: Social media, små och medelstora …
Marknadsföring och innehåll
The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both …
