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… de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya …
Nya utmaningar för organisationer
AbstractTitle: Communications through Social media ” new challenges for organizations Kommunikation i sociala medier ” nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA …
- en studie om kommunikation och konsumtion på Internet
… consumption on the Internet. As a method, focus group interviews capture the social interactions and participants affect each other. The social effect, in particularly, gained the results and the analysis of this paper.Main Result: Consumer on the Internet experience that …
… web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media …
Interagera, engagera och komplettera
Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and …
<em>och kundinteraktion i mindre företag </em>
Title: Social Media ? And customer interaction in smaller firms Seminar date: 2011-06-10 Course: Information Logistics, D-level. Authors: Marie Stenhammar and Ulrika Carlsson Advisor: Jaime Campos Key words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… examine how a company can influence the customers? perception of the brand in social media. This purpose served to answer our research question: How can companies deliberately create viral marketing? To answer this question we based our study on a qualitative method where we …
… thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults …
… developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted. De Sáez has adjusted Kotlers model so that it better suits the environment in which libraries and information services operate.The marketing activities at …
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 …
… of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library. The blog is a communication tool that allows librarians to use a …
