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En designpedagogisk undersökning om barn och normer
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
en studie av personalens uppfattningar
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
the case of social media in the Swedish food industry
… communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making …
Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… are committed. They should also be willing to try new things, have a large social network and be curious. Marketers just need to identify these individuals and get to know them. This may sound like a simple task, but is in fact far from it. If Buzz Marketing is not transparent …
Med individen som insats
… are committed. They should also be willing to try new things, have a large social network and be curious. Marketers just need to identify these individuals and get to know them. This may sound like a simple task, but is in fact far from it. If Buzz Marketing is not transparent …
… thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital …
- Implementering & faktorer inom Viral marknadsföring
… previous studies say about these viral marketing factors; Message, Messenger, Social Media and Environment. Based on the theory we then created questions which we used when we interviewed 10 respondents who work with viral marketing on a daily basis. All answers were then …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn’t spread it’s dead - en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke). Number of …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories: The basis of …
The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that …
En kvalitativ studie om människors användning av sociala medier i samband med resande
This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist’s propensity to display destinations through social media and how they perceive others that display travelling. This is put …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ” both on corporate as well as individual behavior ” has been the focus of many research papers …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… to evaluate and analyse the marketing strategy of three political parties, The Social Democrats, The Moderats and The Centre Party. Methodological framework We used two qualitative methods in this study, interviews and a poll survey. The first method we interviewed the three …
