403 uppsatser · sida 4 av 27
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
… kännedom om den avsedda målgruppen samt en förståelse för att identiteter är sociala konstruktioner vilket gör att dessa kan påverkas och ändras med tiden. Ytterliggare viktiga faktorer som måste beaktas är individens egen etniska självmedvetenhet och det faktum att individer …
svensk hindersport ur ett strategiskt marknadsföringsperspektiv
… and substitute. At Kempton Park flat racing has the chosen position "a social activity", while jump racing has a position that more focuses on the racing as a sport event. Moreover, in order to have the potential to extend the number of races, a mutual trust must be created …
… budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect …
En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
… as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market. Depending on the clientele and target audience the companies? …
En fallstudie om vilka strategier som finns för marknadsföring via Facebook hos svenska researrangörer
In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and …
Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom …
Om biblioteks marknadsföring i sociala medier
The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library’s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
Introduction In this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and …
En designpedagogisk undersökning om barn och normer
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
en studie av personalens uppfattningar
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
Nationella turistorganisationers användning av sociala medier
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
Det digitala skyltfönstret
… we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what …
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
… consumer attitudes toward a company are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ”Max” provides the empirical setting. The theoretical framework for the study is based on Vanhamme and …
