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En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is …
Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan i Halmstad Sektion: Hälsa och Samhälle Kurs: Medie och …
- Implementering & faktorer inom Viral marknadsföring
… previous studies say about these viral marketing factors; Message, Messenger, Social Media and Environment. Based on the theory we then created questions which we used when we interviewed 10 respondents who work with viral marketing on a daily basis. All answers were then …
… in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have …
As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don’t have the same conditions or the …
En studie kring riskerna att vara social i sociala medier
Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new …
… thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based …
- en studie om kommunikation och konsumtion på Internet
… consumption on the Internet. As a method, focus group interviews capture the social interactions and participants affect each other. The social effect, in particularly, gained the results and the analysis of this paper.Main Result: Consumer on the Internet experience that …
En studie i möjliggörandet av relationer med hjälp av event marketing
… eller över tiden. Den kvalitativa karaktären hjälper till att beskriva den sociala verkligheten vad gäller händelser, människor och handlingar. Slutsats Vid planering och genomförande av ett event är det av stor betydelse att planeringsprocessen genomförs noggrant och att …
En fallstudie på BK Forward & KIF Örebro
… the marketing communication. One of these factors is the clubs? work with social responsibility. Conclusion There is an importance of creating a strong internal identity in order to be able to position the club and define the offer towards different segments. Through this comes …
En kvalitativ fallstudie om fem organisationers användande av cause-related marketing.
… ökar ständigt och det blir allt mer populärt bland organisationer att ta ett socialt ansvar i hopp om att förbättra denna relation. Att organisationer säljer produkter och donerar en summa till välgörenhet benämns cause-related marketing och är ett vanligt välgörenhetsinitiativ …
En kvalitativ studie om människors användning av sociala medier i samband med resande
This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist’s propensity to display destinations through social media and how they perceive others that display travelling. This is put …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ” both on corporate as well as individual behavior ” has been the focus of many research papers …
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
… in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the area. In mind we had the changing music industry, an evolution of …
