37 uppsatser · sida 3 av 3
… The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in …
… us to the following question; how big are the differences in attitudes and shopping behavior between young and old consumers. In our article we have decided to study two different age groups of women and their valuation and their opinion about a fashion company. The company …
… to create an application which would contribute to a future solution aimed at shopping where the cell phone constitutes a reader of items? identification numbers. Available barcode decoders have been evaluated and three were chosen for testing. The decoder that fared best was …
Rekryterares uppfattning om åttiotalister
… examine how different tempos of music affect the consumer’s manner during food shopping. The study's main purpose is to try to clarify for the marketer and the shop owner what kind of music and tempo affect consumers in a positive light, as well as positively influencing the …
Konsumentpåverkan genom bakgrundsmusik
… examine how different tempos of music affect the consumer’s manner during food shopping. The study's main purpose is to try to clarify for the marketer and the shop owner what kind of music and tempo affect consumers in a positive light, as well as positively influencing the …
Internet är en del av vardagslivet och har fått ett stort inflytande på hur människor idag lever sina liv. E-handeln är en del av helheten som bidragit till förändringar i konsumenternas beteende; hur de handlar och söker information. Företagen utformar sin strategi utefter …
… intention to use a retailer-branded smartphone application during their shopping trip. Drawing upon recent IS-literature with models TAM and UTAUT, our results indicate that product category involvement constitutes an important factor on the intention to use a retailer-branded …
