37 uppsatser · sida 1 av 3
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer …
- och det mervärde det skapar
… konsumenterna. Olika typer av konsumtion skildras, bland annat genomförs nöjesshopping och målorienterad shopping av konsumenterna i studien. Syftet med uppsatsen är att skapa en förståelse och ge insikt i hur konsumenters beteende kan påverkas av butikskoncept. Butikskoncept är …
… på sina kvinnliga kunder. De är väl omtalat hur kvinnor handlar och att de ser shopping som ett nöje. Butikerna sätter upp erbjudande för att locka kvinnor att handla mer och göra dem tillfredsställda; då kommer de tillbaka igen. Det läggs inte ner lika mycket tid och engagemang …
Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the …
… of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help …
… och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping. Just shopping via internet är något som vuxit väldigt mycket under det senaste årtiondet, de flesta människor idag har förmodligen någon gång köpt något via nätet eller haft tanke på att göra det …
… by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give …
I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt …
… between these variables. Since previous studies have shown that the shopping goal affects the customers, we also examine how this aspect moderates the above mentioned relationships. To study this we built an e-commerce site, designed a survey completed by 140 respondents and …
consumer behavior in purchasing and donating secondhand clothes
… year and person. More knowledge is needed in order to understand the consumer behavior and change it in a more sustainable direction. This knowledge is what is pursued in this study through interaction with the inhabitants of Uppsala, a city with approximately 200 000 residents …
… of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping. How we buy groceries is still pretty much the same as before though. Brick-and-mortar stores are still the only choice for buying fast …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… Our theoretical framework consists of sensory marketing, male and female shopping behavior, the sense of smell and ambient scent in the servicescape atmospherics. Results: Here we present a presentation of Kompaniets servicescape. We present images and a store layout of …
En stude om hur tre konkurrerande banker samarbetar kring en ny teknisk produkt
… The method applied in this essay is structured interviews conducted in a shopping center in the central parts of Örebro and the participating respondents are consumers who just made a purchase. The results of the study indicate that the majority of the consumers are making …
En uppsats om konsumenters sökbeteende inför ett köp med avseende på irrationella köpbeslut eller möjliggörandet av rationella köpbeslut genom informationssökningsprocessen
… The method applied in this essay is structured interviews conducted in a shopping center in the central parts of Örebro and the participating respondents are consumers who just made a purchase. The results of the study indicate that the majority of the consumers are making …
… to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market. Method In an attempt to obtain information about older consumers, a qualitative method was required and therefore, interviews with older consumers were performed. By …
