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… foundation used in order to tackle the empirical material involves theories of semiotics, meaning through consumption and post-modern neo-tribes. The findings of this thesis suggests that segmentation through the traditional variables is proven to be complex regarding lifestyle …
en kvalitativ studie av tonårstjejer och deras relation till kläder
… types of capital by the French sociologist Pierre Bourdieu. We have used semiotics since we also wanted to know what clothes symbolized for our respondents. The questions were therefore: 1. How is a group of teenage girls who go to school in Stockholm city influenced by their …
The English Patient (1996), Hero (2002)och Mulholland Drive (2001)
… imagery can be conceptualized both as embodied, lived experience and as semiotic sign. The aim is to investigate the idea of a collective image-base, and in what way the universality of these images relates to the individual conditions of each meeting with images of space. The …
en analys av ekoturismens visuella gestaltning
… ? travel shows and discussion programs. With the theory of the tourist gaze, semiotics, destination marketing and the experience economy the study resulted in the conclusion that all TV shows are built upon collective cultural representations found in the exotic and the …
en semiotisk bildanalys av Veckorevyns framsidor1950 - 2000
… the Swedish magazine Veckorevyn. Material/Method: Qualitative research method, semiotic picture analysis. Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has …
Hur kvinnor och män framställs i bilderna i konfirmationsboken Via Mystica
… By using two different ways to analyse the pictures, a content analysis and a semiotic picture analysis, the result was as follows: The pictures of men an women fortifies the construction of gender. The girls in the pictures are represented as caregivers and comforters, while …
En introduktion till semiologisk analys av webbaserat material
… the theoretical framework of classical Saussurean semiology, visual social semiotics as was developed by Günther Kress and Theo van Leeuwen, and Roland Barthes's notion of 'Myths'. Furthermore, a new tool called 'pseudo-signifier', constructed solely for the thesis, is also used …
En kvalitativ studie av fyra globala kampanjer
… to various diverse opinions. By implementing content analysis together with semiotic analysis as a reinforcer, the study was able to examine the global advertising’s design and their common characteristics. Within this study the campaigns have been studied both visually and …
Hur fyra skolmassakrer framställs i Aftonbladet och Dagens Nyheter
… perpetrator and the victim. We have used a qualitative content analysis with a semiotic model to examine the articles in the survey. The theories in the study is based upon views on social constructionism, media logic, stereotypization, representation, morale panic/media panic …
Innehållsanalys av The Times, Svenska Dagbladet och Iran Times International
This study examined by content analysis and semiotic picture analysis how gender equal the UK newspaper The Times, the U.S/Iranian nespaper Iran Times International and Swedish newspaper Svenska Dagbladet were May 1st 2009 and May 8th 2009. The study had a foundation of feminist …
<em>En kvalitativ studie om konsumtionsideal bland svenska och internationella bloggar</em>
… can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA …
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis. The rhetorical analysis emphasizes ethos, logos and pathos, while the semiotic …
utsmyckning eller genre? En studie i animerad TV-vinjett
… that we modified to fit our needs. The main parts of each model consisted semiotics, imagery, dramaturgy and sound.We also made a couple of interviews with people who are active or used to work with vignettes. As a result we discovered that the television vignettes consist of …
