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Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR …
En samtalsanalytisk studie i journalisters användande av det indefinita pronomenet <em>man</em> i partiledarintervjuer.
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and …
en jämförande studie av visuell kommunikation i omslagen till <em>Män som hatar kvinnor </em>och <em>Niceville</em>
This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to …
This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This …
… earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different …
En semiotisk studie av Tom Fords Gucci kampanj 2003 samt Frida Gianninis Gucci kampanj 2013
… Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013 …
en analys av resereklam, representationer och geografiska föresta?llningar
… the images that are being used for tourism advertising generate stereotypes about places/people? The study indicates that, according to the included sample, the people portrayed in tourism advertising are being presented in a stereotypical manner.
… explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically …
Två grader av relativism? - En jämförelse av Thomas Kuhns och Richard Rortys kunskapsteori.
All since Thomas Kuhn’s strongly influential The Structure of Scientific Revolutions the Philosophy of Science and ?even more so ?the Social Sciences have contained a greater amount of theories that could be described as more or less relativistic, meaning that the standards of …
Mendeley som exempel på vetenskaplig kommunikation online
… Mendeley, if the respondents use other social media and if all of this affects scientific communication. The aim is also to study what the respondents think about the future of scientific communication and if this can be related to current tendencies. The theoretic framework for …
En studie i förhållningssätt till barn i förskolan och deras utemiljö.
The following essay or thesis is a study over scientific endeavors in the fringe. It is a study of Riksorganisationen UFO-Sverige, whose proponents aim to make the UFO phenomenon (or phenomena) a subject of scientific scrutiny. To achieve this, the ufologists first have to …
En studie av vetenskapligt gränsdragningsarbete inom Riksorganisationen UFO-Sverige
The following essay or thesis is a study over scientific endeavors in the fringe. It is a study of Riksorganisationen UFO-Sverige, whose proponents aim to make the UFO phenomenon (or phenomena) a subject of scientific scrutiny. To achieve this, the ufologists first have to …
<em>En undersökning om hur företag bör kommunicera mot 80-talister</em>
Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audience Purpose: The purpose of this thesis is …
underkastelse av kollektivet kontra nationell obundenhet
After Sweden became a member of the European Union, EU, the debate regarding the Swedish participation in the EU’s currency co-operation, the European Monetary Union, EMU, has been intense. One of the biggest issues has been how our national economic politics will work within …
en studie av framtidsdebatten i svensk bibliotekspress.
… thesis aims at presenting a picture of, and critically examining, the Swedish debate concerning the public library and the future by way of 21 articles in three library periodicals. The questions examined are: -What are the views concerning the future public library in Swedish …
