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Arbetsgruppens normer och balans mellan arbete och privatliv
… as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and …
En retorisk-semiologisk analys av antirökreklam
… as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and …
Appropriation av konstverk i annonser
… purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these …
En kvantitativ studie om hur unga vuxna irriteras av annonser på nyhetssidor på PC och iPad
… show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable.. The result also shows that the portable reading device was the platform that most testpersons preferred for news …
… and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and …
En kritisk granskning av SOS Barnbyars reklamkampanjer
… Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more …
En kvantitativ inneha?llsanalys av manlighetsideal i reklamannonser för manliga skönhetsprodukter under 2000-talet
… framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication. Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… previous research and theories of consumer culture, marketing and the role of advertising for the brand.
… of their ethicalrelation to the software they use for retouching images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered. Thus, retouchers seethemselves as craftsmen working in the background. The industry …
The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser’s choice of publishing ads to the consumer’s …
… of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately …
En djupintervjuundersökning
… compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and …
… of Santa to describe and make sense of a service, and showing that they care about the customer comes in time, even at Christmas when something is important. UNICEF can therefore be interpreted use Christmas as a persuasion method. UNICEF commercials can be seen to be designed …
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… successful on the market in New York.To gain as much information as possible about this subject, we traveled to New York and interviewed three advertising agencies, who were started by Swedes, and also the Consulate General of Sweden, and Swedish Trade Council.Our investigation …
