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… out of marketing when this function is outsourced to a certain retail- and advertising agency. In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional …
en fallstudie på två företag
… dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis …
… the term. Semistructured deep interviews have been conducted with a number of advertising agencies in order to get an opinion of how the term is complied within the everyday activity. The empirical survey performed has shown that the Advertising agencies claims to be self …
En visuell retorikanalys av fem av Friends antimobbningsfilmer
… assume that the films at least fulfilled their purpose to inform the audience about the anti-bullying message in an appealing way. However if the films resulted in any behaviouristic changes we can not say.
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the …
Om hur konsumentgenererad reklam påverkar varumärken
Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… The clothing companies are compared and analyzed thru a perspective of an advertising agency. Material/method: This essay uses two case studies with qualitative research interviews as methods. The material is combined by three interviews, one with Borka, one with BayIcon and one …
… a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed …
En jämförelse mellan tidningsannonser och internetbanners
Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent …
Annonseringssystem för www.djurplatsen.se
… to Web 2.0 technology, where users can post ads for free. The platform is an advertising system specially designed for animals. Surveys and interviews have been done; the result is that today’s advertising services on the Internet are not interactive and user-friendly. The users …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the …
… phone. The questionnaire survey focused on what college students think of advertising to the mobile phone and what attitude they have towards it. The thoughts behind this study are that advertisement to the mobile phones is something that is getting more popular when the mobile …
… fashion brands communicatetheir national identity through analyzing their advertising. The brands examined in the studyare the French brand Chanel and the British brand Burberry. To be able to answer the researchquestion, the brands? advertising campaigns were analyzed to see …
Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på …
