511 uppsatser · sida 8 av 35
Konsumentpåverkan genom bakgrundsmusik
… The topic ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The reason for …
Scenting the Attitude
… are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing. The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a …
? tekniken, marknaden och hur de utvecklas
… laser cutting in their production. The companies were asked about their own sales and the development of their customer base, how laser cutting is used in their production and how they see the future of the industry.The study indicates a long term trend of increased sales for …
ett hållbart tankande eller ett kortsiktig tänkande?
… different car dealers have been interviewed to reflect their views on ethanol sales. They interviewed persons had a number of questions surrounding their sales of ethanol cars and how they analyze the future ethanol market. The qualitative interviews are interspersed in the …
… downloading music illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media …
En uppsats om hur skickliga förhandlare övertygar motparten och vilka retoriska medel de använder
… business negotiation process. The aim has been to find out how skilled salespeople stand out, and what rhetorical means they use to convince the other party. For this study, a qualitative research interview was applied and altogether five vendors in three different industries …
”Avkvalificering” av andelar i fåmansföretag
… sell real estates in a more beneficial process than what is doable in direct sales. The proceeding can be beneficial because of the rules in Inkomstskattelagen (19999:1229) regarding underpriced transfers and selling of business related shares. The real estate owner initiates …
Är paketering mer fördelaktigt än direktförsäljning av fastigheter?
… sell real estates in a more beneficial process than what is doable in direct sales. The proceeding can be beneficial because of the rules in Inkomstskattelagen (19999:1229) regarding underpriced transfers and selling of business related shares. The real estate owner initiates …
<em>Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?</em>
… The main use for the system is management of contact information and sales support. According to the system vendors, it is important for their customers that the CRM system supports the sales, market and customer service process. It is also equally important that it provides …
Festivaltält i papper
… The project has resulted in a festival tent in paper and plywood, and also a sales concept. The project has focused on developing a tent with a clear environmental profile that meets the needs of festival goers at a festival campsite. The sales concept has been designed with …
… create and shape its reputation. A positive reputation can lead to increased sales and profits. The purpose of this study is to examine how companies can actively pursue this kind of rumor-mongering - Word of Mouth. We also want to study if Word of Mouth needs to be supplemented …
Vid beslut om gemensam säljorganisation tvärs divisionsgränser, har jag kommit fram till att sex aspekter måste tas i beaktande på följande sätt: 1) Att upprätta teknikorganisationer, vilka kan vara produktledningar, som stöd för säljkåren i tekniska frågor. Dessa ska kunna ge …
… show that private labels have too many facings in the shelf compared to their sales. By increasing the shelf space of private labels we saw a decrease in profitability for both private labels and the whole category. We also saw an increase in sales of national brands. Our …
In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter …
… 39 501 customers was recorded over a four week period. During the four weeks, sales data from the stores and 120 surveys was collected. The results show that floor signs have an impact on consumers movement pattern in the store, making them go further into a store aisle, the …
