419 uppsatser · sida 8 av 28
Social Media Marketing
… companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered …
En studie om Julas beslut att avveckla sin elektroniska försäljningskanal
Studien uppmärksammar det svenska företaget Jula, som vid en tidpunkt då tillväxt råder på den elektroniska marknaden, väljer att lägga ner den elektroniska försäljningskanalen, för att istället satsa på den fysiska försäljningskanalen. Forskare har de senaste decennierna …
… a wheelchair bound has on these factors and study how a selection of online retailer meets these demands. This we have done by reading articles and studies on niche markets. And after that we have studied which factors making it possible for a company to succeed in e-commerce …
… överblick av aktiviteter som ingår i ett klädföretags värdekedja ges, där "pre-retail"-aktiviteter och returflöden får stor uppmärksamhet. Teorikapitlet avslutas med en presentation om hållbarhet och hur strävan efter detta ter sig i klädbranschen. Det som genomsyrar hela …
… of theories regarding online marketing, consumer behavior and multi-channel retailing.The findings made in the thesis show that blogs are a strong marketing channel because of the great trust consumers feel towards bloggers and since blogs also help consumers to abbreviate the …
… men and women have started to become less and this is something that all retailers should keep an eye on. It is a tough competition in the clothing market today and if retailers want to keep up they need to stop seeing how things used to be and look ahead. Consumers' behavior …
… consumer market. My study means to study marketing work of smaller company in retail business to see how marketing works and if there are any problems. If it is any problem I will see if it is possible to be solving them.My reflection before I started my study was that there it …
the case of Konsum Värmland
… at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential …
… the industry the interest in CSR (Corporate Social Responsibility) amongst retailers has increased substantially in an attempt to shy away from the critically amplified media attention. In addition the underlying demand from external stakeholders has forced companies to ensure …
… in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This study was conducted by studying the category's …
… goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic …
En studie om svenska företags internationella CSR-arbete
The purpose of this study was to investigate how Swedish retail companies work with CSR internationally.The study also sought to explore the opportunities and challenges that exist, and the stakeholders that motivate companies CSR commitment.The theoretical framework is composed …
En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn
Uppsatsens titel: Stockholm ” the fashion capital of Scandinavia” En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitet …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… Abstract This paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the …
a case study of mango and avocado in Ethiopia
… in the supply chains for avocado and mango are; farmers, brokers, wholesalers, retailers, restaurants and consumers. The only formal horizontal relationship found is an avocado farmers? association. No value adding activities take place on the farmers, brokers or wholesale …
