419 uppsatser · sida 3 av 28
? en fallstudie av modeföretaget ”Alfa”
… aim of this thesis is to examine how salesperson control can be exercised in a retail store environment. A case study has been performed on a Swedish fashion company emphasizing the relationship between the company’s upper level management and their retail store operations in …
a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
… & Mauritz, Lindex, Kappahl and MQ are four of the ten largest apparel retailers on the Swedish market. They have all adopted a corporate responsibility strategy, and are actively communicating corporate responsibility in sustainability reports and on their websites. Poor social …
Upplevelsen av ljus och exponering av produkter
This thesis examines how to improve the exhibition of products within retail for clothes and gift articles. The purpose is to investigate and test how light sources and different directions of light affect how the products are perceived regarding their exhibition. Our question …
En kvantitativ studie om vad som skapar attraktiv centrumhandel i en tätort.
… that makes the centre of commerce in an agglomeration attractive are the Retail tenants mix and the Physical environment. The determinant of attractiveness that has a positive influence on customer satisfaction is the Non-retail tenants mix. The conclusion is that the …
This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to …
… has in creating an overallpositive experience for their customers. Hence, many retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary retail environment. The …
The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which …
Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the …
… is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer …
… desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency. In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get …
en pilotstudie i Sverige och Tyskland
The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable goods changed the situation for the swedish horticultural sector. The new system revealed …
… University is to try to establish the correlation between the value change of retail real estate buildings in Sweden and macro economic variables. The principal method is the multiple regression model and it is used to estimate the basic model. The basic model is enhanced by …
en undersökning av bundling
… changing environment. The purpose of this thesis was to evaluate how Swedish retailers of MP3 work with bundling strategies. A case study was conducted on two Swedish retailers, CDON and Homedownloads. A pilot study with a specialist from the music business was made before we …
En sammanfattning av uppsatsen på maximalt 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The …
en studie om kunders imageuppfattning av svenska möbelproducenter
… Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their …
