146 uppsatser · sida 2 av 10
… McDonald’s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald’s in a case …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store. Purpose: Examine and analyze which of the ambient scent vanilla and …
An econometric analysis of the competition on local food retail markets
The Swedish food retail market contains of three major actors, ICA, KF and Axfood, all in all dominating 75 percent of the total market shares. The scant number of retailing actors indicates that the Swedish food retail market is a highly concentrated oligopoly, which as a fact …
… maximalt 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a …
assessment of environmental educational efforts on short term
… Top managers have voted CSR as main concern, in particular within the retail sector. Retails have close and frequent contact with their customers, which could make the stores vulnerable to poor customers? relations. By planning on how to present the stores products could be one …
Setting the Retail Stage for Post-modern Servicescape Interactions
… between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and …
… between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study …
… the atmospherics impact on the buying behaviour. More specifically, the retailers of this sector have to take consideration about some factors for example: store design, arranging the product to develop an attractive in-store environment.
… has in creating an overallpositive experience for their customers. Hence, many retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary retail environment. The …
… was started. Interviews were made with first and second level wholesalers, retailers and producer organisations. In order to create a picture as comprehensive as possible, interviews were chosen with the main actors on the market. The first level wholesalers are the ones that …
an Empirical Comparison of IKEA’s
It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the retailer’s store image is generally perceived very positively by customers in both examined …
… the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social …
… are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to …
… way possible is often a critical factor to get the customer to return to the store. Some companies are more than others dependent on a good service system and therefore are the purpose of this paper to examine whether the service expectations of two different customer groups are …
The retail industry is complex and when it comes to the in-store environment conventional marketing tools seldom find their way. The impacts of in-store atmospherics on customers and the psychological impact the store environment has on their decision-making are rather …
