Butikslayout- mer än bara estetik
… Since the costumers are kings in today’s competitive business of fashion retailer, all store owners should consider that the best place to influence consumers is in the store.
Uppsatser om retail store
146 uppsatser · sida 1 av 10
Butikskommunikationens viktiga roll
… and the public's influence) the company must have a good marketing plan. Small retailers should especially make use of clubs for the consumer and social networks to be more visible and create a good relationship with their customers.
Butiksupplevelsens påverkan på prestationen - En kvantitativ undersökning av hur en butiks ekonomiska prestation påverkas av konsumenternas upplevelse i butiken
… experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how …
Annons
Butikskoncept
- och det mervärde det skapar
… are increasing the demand on stores to supply experiences when they visit the retail store. Retail stores compete about more than just products and prices, namely over added value to attract customers. To satisfy todays consumers it takes a storeexperience where the customer is …
Butiksdemonstrationens mentala och beteendemässiga påverkan
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… activity but rather as a marketing activity. Implications of the results for retailers, communication agencies and brand owners are discussed and direction for further research is offered to the academic realm.
Glasklart? En kvantitativ studie om en inglasad exponerings påverkan på kunden
Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research …
Point of Purchase TV-Screens - An Analysis of Gender and Generations in the In-Store Retail Environment
… of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-Environment Date of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management. Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn …
Att sätta butiksatmosfären i första hand- en studie om hur man kan arbeta med butiksatmosfären i secondhandbutiker
… how activities in atmospherics have affected consumers in the ordinary retail environment.In this essay we have investigated how these previous findings could be applied to secondhand stores, which differ from the retail sector, especially when it comes to the product …
Försäljning under ansvar; en kvantitativ studie om hur skrämselpropaganda i butiksmiljö kan påverka kunders attityd
… in the store atmosphere. The results of this study tells us that liking of the retailer and its image as being socially responsible is not enhanced by the usage of a warning-label. If the retailer decides to use a warning-label, in spite of this fact, the recommendation is to …
Butikschefens Egenskaper och Produktivitet i Butik - lokalt ledarskap och ekonomiskt resultat i butik
This thesis reports on the methodology and results of a study with one retailers 73 units to investigate factors of the store managers leadership that influence productivity performance in store. The study determine the impact of ten independent variables in terms of the store …
Konsumenternas köpvanor inom olika försäljningskanaler
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… and detailed in a physical store with physical contact. The traditional retailers, who only shop in a physical store, value service and experience the highest. This is one of the main reasons that they do not shop online because the service and experience are different in each …
Starkt butikskoncept - ur unga kunders perspektiv
… today's society shopping is not just about the products that are sold. How the retail environment is constructed, the visual environment and how the products are presented has a major impact on customer behavior while purchasing. Light, sounds and colors affect our senses both …
Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.
Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry …
Power Shift and Retailer Value in the Swedish FMCG Industry
… have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals …
The impact of store atmospherics and consumer attitudes on in-store behavior ” What determines the buying decision of functional food”
… By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as …