338 uppsatser · sida 3 av 23
… men att de i viss mån är missnöjda med hur de får information från butikerna.Relationship marketing is today a vital part of most companies marketing. Shortly summarized, the relationship marketing is a way of marketing which focuses on establishing and developing relationships …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular …
Scenting the Attitude
The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the …
… LHC needs to focus more on the demand. It has also emerged that LHC has a poor relationship with their fans and visitors, and if this is improved, it would mean that the involvement of the fans would likely be increased. This would contribute to the club's financial and sporting …
En uppsats om relationen mellan Systembolaget och dess leverantörer
… aim to limit and regulate the sales of alcohol. In this difficult market a relationship between the supplier and the distributor is being built up and nourished. The relationship in the supply chain is based on four factors; trust, cooperation, commitment and conflict. These …
En studie i möjliggörandet av relationer med hjälp av event marketing
… is a stage” ? en studie i möjliggörandet av relationer med hjälp av event marketing Seminariedatum 2008-06-05 Ämne/kurs Kandidatuppsats i marknadsföring, 15 p Författare Sophie Ohlsson och Dina Sabrkesh Handledare Ingemar Haglund Nyckelord Event marketing, relationer …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… this paper is to, trough a case study of Scandic Hotels analyze and find the relationship between trustworthy environmental work and internal factors. Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered …
… they created new opportunities to meet the users and to build good relationships. The study also discovered that the library sought to combine the "Låna dig rik"-campaign with its own marketing strategy.
- en studie om kommunikation och konsumtion på Internet
… communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how …
en studie om kunders imageuppfattning av svenska möbelproducenter
… image perception has also been examined. The theories are based on Branding, relationship marketing and Event Marketing. The result of the study is supported by an analysis of the theories and the studies. It indicated that the producers with own concept stores have better …
… concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and blogs. Our results and analysis reveal that libraries use blogs because they …
En studie kring riskerna att vara social i sociala medier
… in a constructive way for the company's development of their productions and relationship with their customers. To succeed with PR and marketing through social media, the company and communicators need to define a communication strategy over how to maintain a viral dialogue with …
… is efficient and reaches out to the customers. The company is also managing relationship marketing, which involves meeting with clients properly and put them first, trying to understand and finding out what the customer wants to buy from the company. This is a strategy that is …
En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
… and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work. Today there is a discussion whether there has been a paradigm shift from traditional transaction marketing to relationship marketing; it means …
finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
… seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most …
