338 uppsatser · sida 1 av 23
En studie i Buzz Marketing
… of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics. I have tried to dig deep in the anlysis of buzz marketing and its potential future. I also have discovered a problem in the marketing …
… entry, launch strategy, product launch, commercialization and introductions. Relationship marketing is a broad concept in marketing and is meant that relationships are a basis for marketing communication. Focus is on interaction, relationships and networks. Event marketing …
Title : Real Estate Brokerage Industry's reputation - a study from a relationship marketing perspective Level : Bachelor thesis in business administration Authors : Sanna Soininen & Sofia Pulkkinen Supervisor : Jonas Kågström Date : 2013 ? August Background : The background to …
En fallstudie om Skanska
… and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position …
En studie om Event Marketing
… events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to …
En studie som presenterar alternativa marknadsföringsåtgärder
… company can apply to increase the digital awareness and manage their customer relationships. Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship. Method: This research is based on data collected through a primary semi-structured …
En studie av HusmanHagbergs relationsmarknadsföring
… titel: Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare: Emma Anderberg och Maria ÖhmanFärdigställd: 2007Handledare: Nazeem …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we …
En flerfallstudie med fokus på användarna och önskade effekter
… events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to …
En studie om destinationsmarknadsföring och exportmognad
… marketing. For SVB to change this negative image they need to build good relationships with the local tour-ist companies and adjust their pricing policy so that the smaller companies can participate in their marketing activities. The local tourist companies did however …
… entry, launch strategy, product launch, commercialization and introductions. Relationship marketing is a broad concept in marketing and is meant that relationships are a basis for marketing communication. Focus is on interaction, relationships and networks. Event marketing …
… entry, launch strategy, product launch, commercialization and introductions. Relationship marketing is a broad concept in marketing and is meant that relationships are a basis for marketing communication. Focus is on interaction, relationships and networks. Event marketing …
… entry, launch strategy, product launch, commercialization and introductions. Relationship marketing is a broad concept in marketing and is meant that relationships are a basis for marketing communication. Focus is on interaction, relationships and networks. Event marketing …
En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien
… that have been raised is Globalization vs. localization, marketing mix / Relationship Marketing, diffusion theory, and profitability indicators to measure the profitability of marketing. Conclusions: We conclude that both Scania applies a custom and standard marketing strategy …
En studie ur ett tidsrelaterat perspektiv
… to other marketing perspectives such as Service Marketing and Management, Relationship Management and CRM. Also we aim to explore the different fields within Internet related marketing such as communities and describe advertising in relation to that. We aim to see if the role …
