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… scientists Rob Kling and Geoffrey McKim. Their notions of trustworthiness, publicity and accessibility were created as both analytical and instrumental devices. Here, they are used analytically to describe and interpret publishing patterns. The comparison of the two departments' …
… for each question. For the first question the categories were: bookcrossing as publicity, bookcrossing as a new way of thinking, bookcrossing as being democratic and bookcrossing as an activity at the library. The second question resulted in the following four categories …
… that are not under the control of the company, such as word of mouth and publicity, were considered more important than planned messages through media.
En kvalitativ studie om vägen in och vägen ut ur ett spelberoende
… do it for the sake of excitement or for the simple reason of making money. The publicity that surrounds gambling nowadays and the technology that increases the possibility of gambling, are also important factors that can awake the interest in gambling. In order for the …
En innehållsanalys av Nagens Nyheters rapportering från det amerikanska presidentvalrörelsen 2008
… theoretical starting-point has been John B Thompson’s theory of the mediated publicity and John Corner´s theory of political persona and spheres of action. Various DN news texts, in all 38 articles, have been examined by content analysis from 25th of august to the 4th of …
En fallstudie om Betssons spelbutik och dess påverkan på den svenska spelmarknaden.
… attracted immense attention from mass media, thus generating vast amounts of publicity for the company. This paper aims to evaluate and describe the company’s decision to open the store, as well as to examine the relationship between market driving practices and market driven …
Studie i publicitetens effekt på bedömning av modern konst
According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of …
En studie om belöningssystemens utformande för legitimitet
… Our aim is to find out how the major Swedish banks relate to the publicity and describe how and why senior executives are rewarded, and what strategies banks are using in the design of their reward system to maintain a legitimate behavior, and thus the confidence of its …
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örlogsstad och världsarv : en fallstudie om stadsidentitet
… military area. As a World Heritage Site, Karlskrona has received considerable publicity and an increased tourism. In order to benefit this industry, reduced military activities has been essential.
… the early 1980s the image of Hammarkullen as a victim of negative publicity is established and this reputation lives beyond thesimplistic and negative descriptions themselfs. This has also established a duality in the presentations of Hammarkullen where theinternal perception is …
… the early 1980s the image of Hammarkullen as a victim of negative publicity is established and this reputation lives beyond thesimplistic and negative descriptions themselfs. This has also established a duality in the presentations of Hammarkullen where theinternal perception is …
… choose not to part take in acts for sustainability since the risk of negative publicity would increase remarkably, as well as loss of legitimacy. Consequently, CSR could be moving towards something consumers take for granted and expect tour operators to work with.
en studie om förebyggande arbete på familjecentraler
… choose not to part take in acts for sustainability since the risk of negative publicity would increase remarkably, as well as loss of legitimacy. Consequently, CSR could be moving towards something consumers take for granted and expect tour operators to work with.
En studie om konsumenters förhållande till researrangörers CSR
… choose not to part take in acts for sustainability since the risk of negative publicity would increase remarkably, as well as loss of legitimacy. Consequently, CSR could be moving towards something consumers take for granted and expect tour operators to work with.
