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Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into …
Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into …
Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been …
… a research method that is able to capture and measure positive and negative publicity and thereby present if media can affect Corporate Governance, as well as if some kind of publicity has a greater impact above other. Method: A deductive approach has been used whereas agency …
Om och hur massmedial publicitet påverkar bolagsstyrningen
… a research method that is able to capture and measure positive and negative publicity and thereby present if media can affect Corporate Governance, as well as if some kind of publicity has a greater impact above other. Method: A deductive approach has been used whereas agency …
En studie om medias bevakning av Sverigedemokraterna
The study aims to show how the publicity surrounding the Sweden Democrats have been during November in 2012 when polls for the party rose. The method that has been used is quantitative content analysis and a total of 215 articles from tabloids Expressen and Aftonbladet are …
… messages about that their products are biggest, best and most beautiful. The publicity happens among thing like TV, in brochures, on the Internet and in newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed …
hur vet kommunikatören vad som skall väljas?
… advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as …
En studie av framgångsrik gerillamarknadsföring
… Theambition is to find success factors for guerrilla marketing that result in publicity and increasedrecognition. Limitations: The Swedish market where a collaboration between two companies, Miami GuerrillaMarketing (Miami) and Stena Line, has been examined in a case study. The …
En studie av hur pressen framställer kungens offentliga och privata roll när "skandalbiografin" utkommer 2010
… of royalty, that is what Jürgen Habermas (2003) describes as representative publicity? What similarities and differences are found when comparing the news articles in the daily and in the evening paper? The method used to answer the aim and questions is the critical discourse …
… thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make …
En analys av Aftonbladets och Expressens skildringar av Anna Lindhs mördare
… is also to inquire how the Swedish evening press paid regard to the ethical publicity rules in their descriptions. Five articles from every newspaper based on five important dates during this period were chosen. These ten articles were then analyzed by a qualitative dialogical …
En undersökning över IOGT, NTO och TO:s folkbildningsverksamhet i Dalarna 1921-1939
… in Dalarna between 1921 and 1939. A theory that is used in this essay is the publicity theory of Jürgen Habermas. A theory in this essay is that the adult educational work of the temperance movements could bee seen as an alternative publicity because the courses that the …
… We alsonote that not all the negative critics are bad for Lindex as bad publicity also can begood publicity. Provide that the company is serious the lack of control is not aproblem because no statement, negative or positive left uncommented.
… and industry’s external communication, as well as what consequences negative publicity may have for the individual auditor. Aim: The aim of the study is to create an understanding of the audit industry’s relation to the media as well as to describe and analyze how mass media’s …
