74 uppsatser · sida 4 av 5
… i marknadsföringen av spelet Forced2Fight av det lilla teamet i Kick the Owl Productions. Begränsad budget, osäker framtid för både team och spel är något som måste övervinnas. För att kunna angripa dessa problem har jag studerat en rad olika tillvägagångssätt och kommit fram …
… i marknadsföringen av spelet Forced2Fight av det lilla teamet i Kick the Owl Productions. Begränsad budget, osäker framtid för både team och spel är något som måste övervinnas. För att kunna angripa dessa problem har jag studerat en rad olika tillvägagångssätt och kommit fram …
… happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness …
<em>En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde</em>
… marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to …
effect on milk yield, lactose content and somatic cell count at udder quarter level
Developments in milk production are heading towards fewer but larger herds where the milking process is often fully automated. Automatic milking systems were launched in the 1990?s and in the year 2010 the Automatic Milking Rotary (AMR) was introduced. As a rule there are no …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who …
… the generation of innovative and cost-effective drugs, the delay or failure of product launches in low-price countries as well as product shortages in the latter. Furthermore, other stakeholders such as physicians and pharmacists are involved in parallel imports through the …
… in 1923, was received by the political weekly magazine Tidevarvet, a product of ” and an opinion forming organ for ” the social liberal wing of the Swedish suffrage- and peace movements. The main purpose is to examine to what extent there was an existent Europeanism in the …
… of the environment evolves the demands are growing for more power saving products. This is also counting within the Home Appliance business, which is Whirlpools business area. Whirlpool is therefore interested of launching microwave ovens with documented low power consumption …
avsättning och organisation i Göteborgsområdet
… even if the prospects are not as good as in regions with more grain production. An accurate utilisation of the urine, in terms of storage, spreading and the appropriate crops, is crucial for reaching the objective of the system. Local farmers often lack suitable equipment that …
… threat in the east. Due to the onset of modernization the start of mass production many Americans were moving into the suburbs that were being built around the cities. This led to a need for unity and security. The American public found this in religion while the state regained …
… we choose two new establishment theories; offer a generally superior product/service and launch a new marketing innovation. On the basis of these relevant theories, a frame of reference was developed. The whole investigation was based on this frame of reference. The …
Desinfektion med hjälp av UV-ljus och ozon
This thesis within the field of Integrated Product development at the Royal Insitute of Technology, performed at Primary Development Dishcare at AB Electrolux, is supposed to find a solution to enhance the hygiene inside an Electrolux dishwasher. The outcomes of this thesis are …
En fallstudie av två produktlanseringar från företaget O.Kavli AB
Förändringar i konsumenters smak, tekniska utvecklingar och tryck från konkurrenter leder till att företag inte kan förlita sig på gamla lyckade produkter. En förutsättning för att företag ska lyckas idag är att de ständigt utvecklar nya produkter för marknaden och många företag …
Implementering av tysk prefabteknik
… with steady pace. In Sweden we have not come as far. It is mainly in new production that the Passive House concept has been suitable in Germany, but it has also been proven that it is possible to refurbish buildings similar to the so-called Million program houses to Passive …
