74 uppsatser · sida 2 av 5
market research for new product development for diabetics
… and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one …
Utveckling av träningsprodukt med multifunktion
… The purpose of the thesis project has been to use scientific methods for product development in order to design a multi device that supplements Silva’s range of products. The project followed a product development process divided into four phases; Market Analysis, Concept …
… is highly competitive despite the oligopoly that currently exists. A short product life cycle together with fads and new innovations puts pressure on the operators to respond to the ever changing environment and to develop and adapt their strategies after it.As a previous study …
… the market. The problem in the building industry development is not that the products are not good enough. The problem is instead that the existing construction companies do not choose to use these innovations, instead they continue to employ the technologies they already …
… is one of the world's largest breeding companies. 2008 was launched two new products, X-Vik and GenVik. Now VikingGenetics want to get information about the effects of the marketing. We have investigated the differences in knowledge and use of the products between different …
… Together with the company's engineers, I have developed a new comprehensive product for wireless music transmission. My task was to design the outside of the product and then together with the firm's engineers and market agency, develop its external components from both an …
factors influencing the consumers' choice when buying probiotic products
… was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly …
… directly influence the customer's attention and buying decision as well as product and store evaluation. We tested two different products, one established product and one product launch. Data in form of observations, questionnaires and sales were collected during a four-week …
incitament för lansering av lågprismjölk
… result in a strengthened position for the Swedish dairies. The untreated milk product is from the exactly same milk farms as the Swedish premium milk and these two alternatives are of the same quality. The difference between the two alternatives is the pasteurization process …
… the in 2008 Milan Furniture Fair. The purpose of the thesis was to develop a product with scientific methods as well as to investigate how to make collaboration between designers and engineers easier through communication. The project went through four basic stages: Information …
Svenska journalister och Wikileaks
… yet have affected the journalism in any profound way; they say that the news production and the way they work still is the same. But the organization has shed light on shortcomings in how media is handling sources with digital information. Wikileaks also have caused the launch …
biological control of thrips in cucumber
… examined for its potential to use as a biological control agent in cucumber production. A. limonicus can be used for biological control of two thrips species, Frankliniella occidentalis and Thrips tabaci. Field trials were conducted in greenhouses of two conventional cucumber …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… the bargain). This tool allows consumers to easier learn the origin of a food product (pers. com., Boman, 2013). The tool was launched by the Swedish National Farmers” Federation (LRF) in cooperation with Swedish farmers. The problem, addressed in this study concerns the impact …
En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
… brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived …
… and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies …
