88 uppsatser · sida 4 av 6
… friendly manner. The idea is that Zäntrumprojektet will sew new products from the donated clothes which will then be sold in the secondhand store Kupan.The purpose of this paper is to find a way to process the donated clothes and create new prod-ucts from them so that they …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study …
During the year 2014, Artex AB has worked to launch a new product whose function is to locally purify the air. The product is a headboard and its purpose is to give the user clean air while sleeping. The air purifier has different speeds and it`s up to the user to choose which …
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
… the Kano model: Must-have features, which are the basic requirements of a product, onedimensional features, which increase the value of a product proportionally, and attractive features, which if they are available increase the value of a product without diminishing it if they …
En studie om hur effekten av grön marknadsföring påverkas av förekomsten av miljöargument inom produktkategorin
… of high versus low frequency of environmental advertising claims within chosen product categories and how these frequently used claims affect the communication efficiency (i.e. ad and brand attitude and intentions). The findings show that high frequency of green marketing within …
… solutions for cooling personal computer CPUs have been supplemented by a new product category, factory sealed water cooling loops. These systems, consisting of a water block with an integrated pump, a fan and a radiator, perform well compared to the air cooling solutions but are …
… data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo. Conclusion: Health variables had a greater impact on functional food customers than did the environmental factors. Environmental factors …
Vem/Vad/Vilka påverkar?
… the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of …
… of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this …
Kan Faluhus uppnå en Svanencertifiering?
… by the Nordic Council of Ministers. The Swan logo demonstrates that a product is a good environmental choice. The Nordic countries work together using the Swan ecolabel. This work is coordinated by the Nordic Ecolabelling Board, NMN, which has produced a set of regulations …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a …
Hur återkommande köp- och konsumtionssituationer är kopplade till konsumenters varumärkeslojalitet
… developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress …
The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if …
… for swimwear and sunscreen, affects recipients' attitudes towards the promoted product, the brand and the actual ad. The female model's BMI was modified from 16 to 22, in three steps, with help of digital retouching. Each BMI category was then divided into two WHR groups (1.0 …
… has forced companies to ensure they focus and act upon each stage of the product life cycle.This study provides a further in depth analysis of the fashion industry and conveys the key messages and steps that firms are taking in response to the external pressures and requirements …
