88 uppsatser · sida 2 av 6
The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as …
… development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers …
… company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper …
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer’s level of …
? en studie om ÖLearys utlandsexpansion
… A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör när jag vaknar är att logga in på Facebook. En studie om hur användare av de sociala nätverken upplever den användargenererande produktionen.) Number of pages: 37 (39 …
En studie om hur användare av de sociala nätverken upplever den användargenererade produktionen
… A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör när jag vaknar är att logga in på Facebook. En studie om hur användare av de sociala nätverken upplever den användargenererande produktionen.) Number of pages: 37 (39 …
… changed due to a new forest legislation. The new law has resulted in that the production goal is equal to the environmental goal within forestry. It’s also important for the forestry industries to get confidence of the consumers, which has resulted in that Stora Enso Skog is …
… from the three factors store atmosphere, Internet experience and what type of product is bought. Two groups of customers are identified depending on their interest in the category and how used they are to shopping online. The effect of the three factors is different depending on …
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… brand. We conducted an in-store experiment where two brands from the same product category, with different brand strength, were displayed. In connection with this, we also examined the importance of the display location in the store environment. The experiment was followed up …
… thesis is to investigate the influencing factors on the business potential of products with health claims, using PrimaLiv as an example. And to give recommendations on how a dairy producer, which is present in the Swedish market, could improve the sales rates of products with …
… sold in supermarkets offer the consumer the advantage of getting a ”ready product” quick and easy. The ”ready product” can fulfil the need of a gift or the wish to decorate the home in a trendy way. The purpose of this thesis is to describe the value chain from grower to …
… method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many! structured!development!processes!are!designed!for!large!companies!with!very!different! resources.!When!involving!users!in!product!development!processes,!the!most!common! user! is! an! elite! …
En stude om hur tre konkurrerande banker samarbetar kring en ny teknisk produkt
… purchase decisions or the possibility of rational purchase decisions linked to product category and age because these variables are assumed to have an impact on the information search behavior prior to a purchase (Nelson, 1970; Phillips & Sternthal, 1977; Sledgers et al., 2012) …
En uppsats om konsumenters sökbeteende inför ett köp med avseende på irrationella köpbeslut eller möjliggörandet av rationella köpbeslut genom informationssökningsprocessen
… purchase decisions or the possibility of rational purchase decisions linked to product category and age because these variables are assumed to have an impact on the information search behavior prior to a purchase (Nelson, 1970; Phillips & Sternthal, 1977; Sledgers et al., 2012) …
… medium, the paper will as well outline whether a congruent or incongruent product category with the facilities is the most beneficial to advertise for. Relevant theories to have in mind concerns advertising schema, arousal and schema incongruence. An experiment was conducted to …
