27 uppsatser · sida 2 av 2
en pilotstudie i Sverige och Tyskland
… aspects but also for economical and ergonomical reasons. An issue are also the private brands, retail chains use to gain more consumer loyalty to the store sites. In order to keep the surplus values Swedish produce can still rely on, marketing gets yet more and more important. A …
… with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and …
Vårt syfte är att skapa en ökad förståelse för EVM och deras styrka i svensk dagligvaruhandel i egenskap av varumärkeskapital. Vårt syfte är också att undersöka hur starka EVM är relativt traditionella varumärken samt utreda om de generella dimensioner som konsumentbaserat …
incitament för lansering av lågprismjölk
… of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden’s seven largest dairies have now decided to launch a low price milk to cope with the competitive …
En studie om varumärkesutvidgning från tjänst till vara
… the mobile phone business and the mobile phone operators who launch their private branded mobile phones Purpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy. Method: A literature …
… in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative …
En jämförande studie mellan Karlstads kedjehotell och oberoende hotells exponering på Internet.
… In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the …
<em>en observations- och intervjustudie </em>
… on the application of the theories among communicators in both public and private organizations. This is investigated by focusing partly on how communicators reason about focusing on the organization’s reputation in crisis communication, partly on how they feel about …
En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier för att skydda anseendet
… on the application of the theories among communicators in both public and private organizations. This is investigated by focusing partly on how communicators reason about focusing on the organization’s reputation in crisis communication, partly on how they feel about …
Vårt syfte med denna uppsats är att undersöka och skapa en förståelse för hur konsumenter uppfattar samt värderar LMV jämfört med EMV. Vår undersökning kommer att mynna ut i en konsumentbaserad varumärkeskapitalmodell som är anpassad för livsmedelsbranschen. Vi har använt oss av …
In this essay we have approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different …
… examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing between the two stores, one of which is part …
