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- En studie om hur egna märkesvaror påverkar konsumentens impulsköp
The thesis concerns itself with studying the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The …
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
… konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca …
Many grocery stores have products marked whit there private brands. The information about these brands is poor. We wanted to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and …
Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these …
… strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use …
… investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety …
… try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When …
lönsamhetsbedömning av bolagets distributionskanaler
… most prosperous department is property and liability (93%). It is divided into private, agricultural and business markets. The part this essay concentrates on is the business market, which renders all business related insurances to the company. The business market department …
This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best …
… businesses that offer established brands to integrate backwards and produce private label products. Lager 157 is a company that has recently followed this trend. Our study investigates the combination of own and established brands and focus on the impact that Lager 157's brands …
Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested …
En Fungerande Strategi?
… beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a …
Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
… study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
… building on these studies by exploring feedback effects in the context of private labels. One main thing that separates private labels from national brands is the fact that private labels are stretched to multiple categories and must therefore appeal to a much broader group of …
Private label introductions have been increasing in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This …
